About the position This is a growth developer role focused on conversion rate optimization (CRO) for a fast-growing DTC wellness brand. The primary responsibility is to translate ideas into live pages and tests, including building landing pages, iterating on product detail pages, running A/B tests, improving Core Web Vitals and technical SEO, and automating content production. The role offers direct collaboration with the founder and Head of Growth, with full ownership of the storefront and minimal red tape. The developer will be responsible for proposing experiments and ensuring the effectiveness of implemented solutions. A key aspect of the role involves leveraging AI tools for development and content creation. The top of the salary range is for candidates who can also own AI systems for content and ad creation.

Responsibilities

• Ship landing pages for paid traffic (Meta, Google, influencer), matched to campaign intent, creative, and audience, including mid-funnel educational pages paired to specific ads.
• Build and iterate product detail pages: variant logic, subscription upsells, bundles, reviews, and trust elements, all mobile-first.
• Turn AI-generated HTML and Figma files into clean, reusable Liquid sections and blocks.
• Run a structured testing program: hypothesis, build, test, analyze, iterate.
• Run and read A/B tests in Shoplift, and optimize cart and upsell flows in Rebuy.
• Report wins and losses with real numbers: conversion rate, AOV, subscription rate, and revenue impact.
• Own the tracking stack: GTM (client and server-side), GA4, Meta Pixel and CAPI, Consent Mode, UTMs, and Elevar.
• Improve Core Web Vitals and page speed, and maintain JSON-LD schema, canonicals, and sitemap health.
• Keep the Liquid theme clean and fast as apps and features are added (StayAI subscriptions, Klaviyo, Rebuy, quizzes).
• Use AI dev tools (Claude Code, Cursor, v0, or similar) to ship faster, and review everything before it goes live.
• Build AI workflows for content and static ad production.

Requirements

• Hands-on Shopify theme development (Liquid, HTML, CSS, JavaScript), with live pages you personally built.
• Proven CRO work: A/B tests you ran, with before and after numbers and the method you used.
• Landing page velocity: you can take a design and ship a working, tracked section quickly.
• Tracking literacy across GTM (client and server-side), GA4, Meta CAPI, Consent Mode, and UTMs.
• Experience with subscription platforms (Recharge, StayAI, or similar) and Klaviyo.
• Comfort building with AI tools, including reviewing and refining AI-generated code.
• Fluent English (C1 or higher), since you'll be in Slack and on live calls with a US team.
• Happy building solo with your own hands, with no team reporting to you.
• Available full-time and fully dedicated to this role, without side clients, freelance work, own stores, or active side ventures competing for your time.

Nice-to-haves

• Experience in health, wellness, or supplement DTC.
• Ability to propose layouts and wireframes in Figma, beyond implementing a designer's files.
• Interactive UX with animation libraries (GSAP, Framer Motion, Rive, Lottie), used with purpose.
• Experience producing AI-generated content and static ads at scale.
• Technical SEO work with schema.org and structured data for AI search.

Benefits

• Monthly health and wellness stipend