Position: Social Media Manager

Number of hours : 40 hours/week

Schedule: EST

Tasks:

Social Media Management

• Develop, implement, and manage our social media strategy across platforms such as Facebook, Instagram, X, LinkedIn, and others.

• Create high-quality, engaging, and visually appealing content, including graphics, videos, and animations.

• Design graphics for social media posts, advertisements, banners, and other marketing materials.

• Monitor social media channels, respond to comments and messages, and engage with our community.

Content Creation

• Copywriting: Write engaging and informative copy for social media posts, ensuring it is tailored to the audience and platform.

• Multimedia Content: Develop a variety of content types, including blog posts, articles, and newsletters, to support social media efforts.

• Stay updated on trends in the finance and real estate sectors to create timely and relevant content.

Engagement and Community Management

• Monitor and respond to comments, messages, and inquiries on social media platforms in a timely and professional manner.

• Build and nurture relationships with followers, industry influencers, and potential clients.

• Monitor social media channels for mentions and manage the company’s online reputation.

Analytics and Reporting

• Prepare regular reports on social media metrics, providing insights and recommendations for improvement.

• Evaluate the return on investment (ROI) of social media campaigns, particularly in terms of lead generation and conversion.

• Analyze and report on social media performance using analytics tools, and adjust strategies to improve engagement and reach.

Advertising and Promotions

• Plan and execute paid social media campaigns to promote financial and real estate services, properties, and events.

• Manage and optimize the budget for social media advertising to ensure cost-effective campaigns.

• Conduct A/B testing on social media ads to determine the most effective strategies.

Collaboration and Coordination

• Work closely with the marketing, sales, finance, and real estate teams to ensure social media efforts align with overall business objectives.

• Collaborate with clients to understand their needs and create tailored social media content that highlights their properties and financial offerings.

• Manage relationships with external vendors, including freelance designers, photographers, and videographers.

Requirements:

• Proven experience as a Social Media Manager or in a similar role.

• Portfolio showcasing graphic design work and successful social media campaigns.

• Experience with video editing and animation software is a plus

• Strong graphic design skills with proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or other design tools (Canva, Procreate, etc.).

• Excellent written and verbal communication skills.

• Creative mindset with the ability to generate innovative ideas.

• Ability to manage multiple projects simultaneously and meet deadlines.

• Strong understanding of social media platforms, algorithms, and best practices.

• Experience with social media analytics and reporting tools.

• Creative mindset with the ability to think outside the box and generate innovative ideas.

• Strong organizational and time-management skills, with the ability to manage multiple projects simultaneously.

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