Turkey Country Manager – Crypto iGaming Location: Remote

About the Role

We are looking for an experienced Turkey Country Manager to drive growth for a global crypto-focused sports betting and online casino business. This is a commercially focused role with ownership of the Turkish market strategy, customer acquisition, VIP management, retention and revenue growth. The ideal candidate will have a strong understanding of the local iGaming landscape and a proven track record of scaling player acquisition and profitability in Turkey.

Key Responsibilities

Develop and execute the Turkey market strategy, commercial roadmap and P&L. Drive growth in first-time depositors (FTDs), active players, GGR/NGR and customer lifetime value. Build and optimise acquisition channels across affiliates, influencers/KOLs, SEO, paid media, social and strategic partnerships. Develop relationships with key Turkish affiliates, streamers, media partners and gaming communities, negotiating competitive CPA, revenue-share and hybrid deals. Lead VIP, retention and reactivation strategies, including targeted campaigns to recover dormant and churned players. Work closely with CRM to improve conversion, retention, player activity and lifetime value. Define local brand positioning, promotions and campaigns based on Turkish player behaviour, preferred products, payment methods and crypto usage. Monitor competitors, identify new growth opportunities and optimise acquisition costs and ROI. Build and lead local commercial teams, including acquisition, affiliate, VIP, marketing and community functions as required. Collaborate with central marketing, CRM, product, payments, compliance and operations teams.

Requirements

Strong experience in Turkey-facing online casino, sportsbook, crypto gaming or a closely related iGaming business. Proven track record of growing customer acquisition and revenue in the Turkish market. Experience managing VIP operations, retention, reactivation and high-value player relationships. Established network across Turkish affiliates, influencers, KOLs, streamers and gaming communities. Strong understanding of CPA, revenue share, CAC, LTV, churn, retention and player profitability. Experience managing acquisition budgets and delivering measurable ROI. Excellent commercial and analytical skills, with an entrepreneurial, hands-on approach. Native or near-native Turkish and strong English communication skills. What Success Looks Like Within the first 6–12 months, the successful candidate will have established a clear growth strategy, built a strong acquisition network, developed an effective VIP operation and implemented successful retention and reactivation initiatives. Performance will be measured against profitable acquisition, FTDs, active players, VIP growth, retention, reactivation, GGR/NGR and overall market growth.

Compensation

A competitive and flexible package will be offered based on experience and seniority. A performance-based incentive scheme can also be considered, directly linked to the growth and profitability of the Turkish business.