Role Description The Vice President Marketing Operations at BurkinAction is a full-time remote role responsible for leading the strategy, execution, and optimization of all marketing operations activities. This position oversees marketing processes, technology, data, and performance measurement to ensure efficient, scalable, and results-driven campaigns across channels. Day-to-day responsibilities include managing the marketing operations team, aligning marketing initiatives with business objectives, and collaborating with marketing, sales, and product stakeholders to improve lead management, funnel performance, and revenue impact. The role also involves overseeing marketing automation platforms, maintaining data integrity, developing reporting and dashboards, and driving continuous improvement in campaign workflows and governance. The Vice President Marketing Operations will regularly analyze performance metrics, recommend strategic adjustments, and ensure that marketing operations support a consistent, high-quality brand and customer experience.

Qualifications

Strong expertise in Marketing Operations and Marketing, with experience designing and optimizing end-to-end marketing processes and systems. Hands-on experience with Marketing Automation platforms and Digital Marketing tools, including CRM and analytics solutions. Proven Project Management skills, with the ability to lead complex, cross-functional initiatives and meet deadlines in a fast-paced environment. Demonstrated ability to use data and analytics for performance measurement, forecasting, and decision-making. Leadership experience managing and developing high-performing teams in a remote or distributed environment. Excellent communication, collaboration, and stakeholder management skills across marketing, sales, product, and executive leadership. Experience in strategic planning, budget management, and vendor/technology selection and oversight. Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or relevant certifications are a plus. Background in B2B or SaaS environments is beneficial, along with familiarity with revenue operations and demand generation practices.