Voice-Over Artist The first essential characteristic a voice-over artist has to acquire relates to voice and diction: They need to be able to give clear precise instructions while still retaining natural articulation, regardless of the type and content of the sound recording. A professional voice-over artist has the ability to modulate the tone and personality of their voice to match the characteristics and purpose of a recording perfectly. These qualities are indispensable for the dubbing of films as well as for voice-overs in different languages. Natural talent, as well as the flexibility of the speaker are essential requirements for voice recordings. Professional voice-over artists should be able to modulate their voices to captivate the listener by presenting the story or topic in an interpretatively interesting and thus literally coherent way. Professional voice-over artists also know how to best match the intonation to the respective audio recording (socially and contextually, telephone messages, speeches or interviews, for example, differ considerably from each other in terms of vocal-auditive skills). In addition, a professional voice-over artist should be able to adapt the rhythm of their speech. This is an important skill for the sometimes quite different speech recordings they will make during their many years of professional practice. A dubbing artist, for example, should be able to adapt their speaking rhythm, in such a way that their voice matches the original sounds emotively as well as remaining source-synchronous/mouth-synchronous to the original visual. A foreign-language text may become longer or shorter after translation, so the professional speaker must be able to adjust their speaking tempo to match the original version. Multilingual dubbing is used for many projects, especially in the B2B or B2C sector: for example, voice recordings for answering machines, voice-overs for company presentations on YouTube or recordings for e-learning or training projects. The professional voice-over artist must always provide a flawless voice recording. The voice-over artist’s diction should be clear, but in addition to pronunciation, the voice-over artist must also make sure they adapt the recording so that the message of the original version is conveyed convincingly. It goes without saying that the respective information must be interpreted and conveyed in a linguistically correct manner in every aspect to represent the brand image of a company or product.