The Role We are looking for a skilled, experienced, and creative WordPress & WebFlow Designer and Developer to join our growing web experience team. To be considered for this role, ALL applicants must include a resume with a minimum of 3-5 examples of the most impressive and/or complex WordPress sites you’ve built from scratch yourself. ---------------------------------------------------------------------------------------------------------------- As a WordPress and WebFlow Developer at Grit & Gravel, you’ll be responsible for the full maintenance and management of our clients’ WordPress or WebFlow sites—including updates, troubleshooting, optimization, CRM integrations, and custom development. You'll collaborate closely with project managers, development & SEO team, and graphic designers to ensure a seamless and easy experience for our clients. General Responsibilities

• Build, manage, and maintain a variety of WordPress and WebFlow websites
• Implement client-requested changes including content updates, new pages/sections, and design tweaks
• Troubleshoot site issues and implement solutions quickly and effectively
• Proactively look for potential user, device, and security issues on our sites
• Perform regular updates to plugins, themes, and WordPress core
• Ensure all sites are secure, responsive, and optimized for speed
• Collaborate with the design and content team to build new pages or sections
• Set up staging environments and manage deployments when needed
• Monitor uptime, performance, and backups across all hosted properties
• Recommend improvements for functionality, UX, and scalability

Technical Skill Requirements

• Experience: 5+ years of professional experience with WordPress and/or WebFlow development and maintenance
• Languages: Proficiency with PHP, HTML, CSS, JavaScript, and WordPress APIs
• Page Builders: Must be proficient with tools like Elementor, WPBakery, or Gutenberg
• Themes: Must be able to modify child themes, work with templates, and build themes from scratch
• Plugin Management: Confident in installing, configuring, troubleshooting, and updating plugins when needed.
• Staging & Hosting: Must be comfortable with staging environments and cPanel/hosting platforms
• SEO: Understands technical SEO (like sitemaps, meta tags, schema) and how site structure affects ranking.
• Site Speed Optimization: Can diagnose and fix slow sites using caching, image compression, and code cleanup.
• Security Best Practices: Familiar with securing WordPress sites (firewalls, permissions, malware scans, etc.)
• Functionality: Knowledge of advanced custom fields (ACF), custom post types, etc
• Analytics: Expert with site analytics and performance tracking tools (Google Analytics, Google Tag Manager, Google Search Console)
• Design: Ability to develop a page that perfectly matches a high-fidelity design provided by a designer. Also able to create subsequent pages or sections matching the aesthetic of the rest of the site without an exact design to follow.
• DNS & Domain Management: Ability to update DNS records, set up redirects, and launch sites properly.

Soft Skill Requirements

• Task Management: Organized with the ability to manage multiple tasks and sites with varying levels of complexity at the same time. Must work within an already established project management system.
• Communication: Can communicate and explain technical points to non-technical clients in a way they can understand and make sense of to make decisions.
• Cross-Team Collaboration: Works well with project managers, designers, copywriters, advertisers, and SEO strategists
• Solution-minded: Able to solve problems and provide a clear solution for the client

Nice to Have

• Agency Experience: Experience working with marketing or creative agencies
• Version Control: Familiarity with Git or platforms like GitHub/Bitbucket is a plus
• Design: Skilled in UX/UI design
• Senior Living: Experience working with senior living owners and operators
• Platform Experience: Zapier, ActiveDemand, Further, WelcomeHome CRM, & HubSpot

About Us

Grit & Gravel is a comprehensive fractional marketing department, or marketing agency, that partners with senior living operators throughout the US and UK. We provide marketing, branding & advertising solutions that include website design and development, SEO, digital and traditional advertising, video and photo content, email marketing, social media, design and branding services, copywriting, fractional CMO services, etc. Why Join Us?

• Fast-paced and growing company
• Incredible opportunity for personal career growth
• Fun, creative, and collaborative office environment