About the position Yokohama TWS is seeking an experienced Agriculture Tire Product Specialist for its Midwest region. This remote position covers a vast area across the Midwest, requiring travel. The specialist will promote and support Mitas and Trelleborg agricultural tire products, working with Area Sales Managers to grow the ag tire business. Responsibilities include educating dealers, distributors, and end-users, ensuring proper product selection and usage, and driving sales through expert guidance and relationship management.

Responsibilities

• Collaborate with Area Sales Managers to support agricultural tire sales and dealer relationships.
• Identify new sales opportunities and assist in executing marketing programs with dealers, equipment dealers, and end-users.
• Build and maintain strong relationships with farmers, fleet managers, and other key end-users.
• Provide technical sales support, including product demonstrations and value-based selling.
• Represent the company at trade shows, field days, and industry events.
• Conduct market studies to support market share growth in the agricultural segment.
• Recommend optimal tire solutions based on customer needs, application, and budget.
• Support new product introductions aligned with strategic objectives.
• Coordinate and manage in-field product demonstrations.
• Provide field support, including tire inspections and machine setup evaluations.
• Assist with diagnostics, warranty concerns, and product issue resolution.
• Monitor market trends and gather intelligence to inform product strategy.
• Communicate customer feedback and product performance insights to internal teams.
• Support product launches through testing, training, and rollout activities.
• Train dealership personnel and end-users on product features and proper usage.
• Develop technical training materials and promotional content.
• Maintain detailed activity and call reports to capture customer interactions and market insights.
• Perform other duties and responsibilities as assigned.

Requirements

• Strong interpersonal skills and ability to build trust with farmers and dealers.
• Self-motivated, organized, and capable of prioritizing tasks to meet deadlines.
• Hands-on mentality with comfort working around large agricultural equipment.
• Solid technical knowledge of agricultural machinery and tire performance.
• Analytical thinking and problem-solving skills.
• Effective communicator with presentation skills for small and large groups.
• Experience attending trade shows and conducting in-field demonstrations.
• Familiarity with tire warranty and adjustment processes.
• Ability to communicate professionally and proficiently through phone and email.
• Skilled in Microsoft Suite (Word, Excel, PowerPoint).
• Knowledge of agricultural, construction, and industrial tires required.
• Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.
• Ability to communicate clearly and accurately in English in writing or verbally to co-workers, supervisors, customers, and suppliers in person, email, or via telephone.

Nice-to-haves

• Bachelor’s degree (B. A.) or equivalent from four-year college or technical school or 5 years of experience; or equivalent combination of education and experience.

Benefits

• Medical
• Dental
• Vision
• HSA/FSA Options
• 401K with Company Match
• Company Paid Life Insurance
• Paid Time Off
• Holiday Calendar
• Employee Assistance Program
• Volunteer Programs
• Employee Referral Program
• Professional Development Assistance