To drive impactful decision-making, the full-time remote Business Intelligence Lead will manage the reporting infrastructure across various verticals, focusing on performance marketing optimization, data literacy, and advanced data modeling. Key responsibilities Own and standardize reporting processes to enhance data literacy and ensure accurate insights are delivered to stakeholders Collaborate closely with business teams to identify key performance levers and conduct retrospective analyses on campaign performance and conversion metrics Architect complex data models using LookML or equivalent tools to support data-driven decision-making across assigned verticals Required qualifications Minimum 7 years of experience in business intelligence or analytics, particularly within performance or affiliate marketing Expertise in SQL and experience working with unstructured, complex data Proficiency in LookML development or equivalent experience in Power BI/Tableau Demonstrated ability to engage stakeholders and understand business context for effective reporting Strong analytical skills with a proactive approach to problem-solving and collaboration Experience: 7 years required