Company Description

Great Bay Leadership Coaching & Training helps executives turn team tension and underperformance into high-performing, engaged, and accountable teams. The company focuses on unlocking individual and team strengths so leaders can rely on their teams to deliver results without ongoing conflict or distraction. Through coaching and training, executives move from dreading team dynamics to building organizations they are proud to lead. Great Bay serves leaders who want to address hidden tension directly and reclaim time, energy, and performance. The company offers discovery calls and accessible support for leaders ready to transform their teams. Role Description The Chief Marketing Officer (CMO) is a full-time, remote role responsible for leading the overall marketing strategy and execution for Great Bay Leadership Coaching & Training. This role oversees brand positioning, messaging, and integrated marketing campaigns to reach executives and leadership teams seeking coaching and training solutions. Day-to-day responsibilities include developing and implementing marketing plans, managing digital and traditional marketing channels, guiding content and thought leadership initiatives, and aligning marketing efforts with business growth goals. The CMO will collaborate closely with company leadership to refine the value proposition, optimize the customer journey from discovery call to engagement, and ensure consistent, compelling communication across all touchpoints. This role also includes ownership of marketing analytics, budget management, and continuous improvement of outreach and lead-generation efforts.

Qualifications

Demonstrated expertise in Market Planning and Marketing Management, with a track record of designing and leading comprehensive marketing strategies. Strong skills in Market Research, including customer insights, competitive analysis, and data-driven decision-making. Experience in Public Relations, brand storytelling, and reputation management across digital and offline channels. Background in Sales or revenue-focused marketing, with the ability to partner effectively with sales functions and drive lead generation and conversion. Proven leadership experience in senior marketing roles, preferably within professional services, coaching, consulting, or B2B environments. Advanced proficiency in digital marketing (SEO, content marketing, email, social media, marketing automation) and campaign analytics. Excellent written and verbal communication skills, with the ability to tailor messaging to executive-level audiences. Strategic mindset combined with hands-on execution capability in a small, high-impact organization. Ability to work effectively in a remote environment, demonstrating self-management, accountability, and collaboration. Bachelor’s degree in Marketing, Business, Communications, or related field; an advanced degree (MBA or equivalent) is a plus.