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CRM manager

Remote · Hong Kong Full-time
Our client is an international online gaming company focused on delivering engaging and innovative gaming experiences, leveraging modern technologies to provide high-quality products and services for a global audience.
Perfect for those who aim to:
  • Develop and execute CRM strategies for casino and sports betting brands, managing the full customer lifecycle;

  • Lead planning and analysis of promotional campaigns aimed at player acquisition, activation, retention, and reactivation;

  • Build and maintain advanced customer segmentation strategies based on behavioral and transactional data;

  • Design, execute, and evaluate A/B and multivariate tests to optimize CRM performance;

  • Oversee multichannel campaign execution (email, SMS, push notifications, auto calls);

  • Collaborate with design, content, and product teams to deliver high-quality, on-brand promotional materials;

  • Develop and refine automated player journeys and customer retention funnels;

  • Plan monthly promotional calendars, including gamification mechanics and bonus campaigns;

  • Track and analyze key CRM KPIs on a daily, weekly, and monthly basis;

  • Improve customer engagement and communication metrics based on data insights.

Experience you’ll need to bring:
  • 3+ years of CRM experience in the casino and sports betting industry;

  • Proven expertise in developing segmentation strategies and personalized communication;

  • Hands-on experience with email, SMS, push, and other CRM channels;

  • Strong understanding of bonus mechanics, player journey funnels, and engagement tactics;

  • Advanced analytical skills; ability to draw actionable insights from large data sets;

  • Familiarity with CRM platforms;

  • Experience with gamification platforms or engagement tools (e.g., quests, challenges) is a plus;

  • Upper-intermediate or higher level of English (both written and verbal).

It's a perfect match if you have those personal features:
  • Attention to detail and organizational skills;

  • Ability to think creatively, strategically, identify and resolve problems;

  • Good communication and collaboration skills;

  • Proactive attitude and ownership mindset to independently manage and optimize campaign performance.
Our clients offer competitive benefits to support your professional and personal growth, including:
  • Health & Wellness Focus;

  • Global Medical Coverage;

  • Growth Opportunities;

  • Benefits Programs (compensation for the gym/stomatology/psychological service

  • Performance-Driven Rewards;

  • Dynamic Work Environment.

Apply, and let your growth journey begin.

Originally posted on

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