Overview

The Email Marketing Specialist is responsible for executing, managing, and optimizing email marketing campaigns that support lead generation, customer engagement, and business objectives within Lakeview’s Consumer Direct Marketing organization. Reporting to the Senior Manager, Email Marketing, this position manages the email campaign lifecycle within Salesforce Marketing Cloud, including audience segmentation, campaign development, quality assurance, testing, deployment, and performance reporting. The role collaborates with cross-functional partners to develop personalized email communications, improve campaign effectiveness, and leverage marketing automation and AI tools to enhance operational efficiency. This is a fully remote position with a salary range of $70,000 to $90,000, plus an annual bonus. You'll also receive our excellent benefits package, which includes medical coverage starting on day one and a company-matched 401(k). Compensation may vary based on experience, location, and other job-related factors.

Responsibilities

Independently manage the day-to-day execution of email marketing campaigns in Salesforce Marketing Cloud, including campaign setup, audience segmentation, quality assurance (QA), testing, scheduling, deployment, and performance reporting. Evaluate campaign objectives and audience data to determine appropriate segmentation, personalization, and targeting strategies that support customer engagement and lead generation. Develop, maintain, and optimize responsive email creatives and templates using basic HTML, ensuring consistent rendering and functionality across email clients and devices. Analyze campaign performance, assess A/B testing results, and independently recommend and implement improvements to enhance engagement, conversion rates, and overall campaign effectiveness. Support the development and refinement of audience segments to deliver targeted, personalized communications. Maintain and organize the email marketing calendar, ensuring campaign visibility, consistent naming conventions, and version control across email assets and campaigns. Collaborate with cross-functional teams, including Design, Copywriting, Data, and other stakeholders to translate campaign requirements and creative briefs into effective email campaigns from concept through deployment. Support ongoing marketing initiatives across various partners and customer audiences, including Lakeview Benefits, soft-touch campaigns, and welcome series. Independently investigate and resolve email rendering, data, personalization, and deployment issues, assessing potential impacts and determining appropriate corrective actions to ensure accurate and successful campaign execution. Manage and support ad hoc email requests and additional marketing projects as needed. Evaluate and leverage AI and marketing automation tools to improve campaign execution, reporting, and operational efficiency. Other duties as assigned.

Qualifications

Bachelor’s degree in Marketing, Communications, Journalism, English, Advertising, or a related field, or equivalent demonstrated professional experience; High school diploma or GED equivalent required. Minimum 3 years of email marketing experience, including hands-on experience working with email marketing platforms such as Salesforce Marketing Cloud, Braze, or Klaviyo. Experience managing email marketing campaigns across the full lifecycle, from planning and setup through execution and performance reporting. Working knowledge of HTML for developing, editing, and troubleshooting responsive email templates. Experience with Salesforce Marketing Cloud’s Email Studio, Journey Builder, Content Builder, and AMPscript preferred. Strong analytical skills, with the ability to interpret campaign performance data, identify insights, and make actionable recommendations. Excellent organizational, communication, and project management skills, with the ability to manage multiple priorities in a fast-paced environment. Strong attention to detail, particularly in campaign quality assurance, personalization, content accuracy, and deployment. Lakeview is an Equal Employment Opportunity employer. All aspects of consideration for employment and employment with the Company are governed on the basis of merit, competence, and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, or any other category protected by federal, state, or local law.