About the Company

Natera is a global leader in cell-free DNA (cfDNA) testing, specializing in oncology, women’s health, and organ health. The company aims to make personalized genetic testing and diagnostics part of standard care, supporting earlier and more targeted interventions to help people live longer, healthier lives. Natera brings together professionals across statistics, genetics, medicine, laboratory science, business, and software engineering to advance genetic disease management.

About the Role

Natera is seeking an Email Marketing Specialist to plan, execute, and optimize email marketing campaigns that improve audience engagement and return on investment. This role manages the full campaign production process, from audience segmentation and email development to quality assurance, deployment, and performance reporting. The ideal candidate has hands-on email marketing experience, strong analytical skills, and a detail-oriented approach to managing deadlines. The role also requires close collaboration with content, design, and other teams to deliver effective, brand-aligned campaigns.

Key Responsibilities

Plan and manage email campaigns, including newsletters, go-to-market initiatives, and lifecycle or triggered automations. Manage campaign production schedules and ensure timely delivery. Conduct thorough quality assurance to maintain email accuracy, deliverability best practices, and legal compliance. Maintain audience segmentation and automated workflows. Develop a testing roadmap to optimize subject lines, calls to action, email layouts, and overall campaign performance. Monitor email marketing metrics and provide actionable recommendations to improve open rates, click-through rates, and conversions. Collaborate with content and design teams to develop brand-aligned email assets. Coordinate campaign tasks and timelines using project management tools such as Wrike and Asana. Analyze campaign performance data and translate findings into practical marketing strategies.

Required Qualifications

Bachelor’s degree in business, marketing, a related field, or equivalent experience. At least 2 years of experience in email marketing. Hands-on experience with enterprise email service providers such as Eloqua, Marketo, Salesforce Marketing Cloud (SFMC), or HubSpot. Basic HTML and CSS knowledge for email development. Strong understanding of email deliverability, audience segmentation, and dynamic content. Ability to manage multiple projects in a fast-paced, deadline-driven environment. Excellent written and verbal communication skills for virtual collaboration across departments. Proficiency in Google Sheets for data manipulation and Google Slides for reporting. Experience using AI tools.

Preferred Qualifications

Experience in the biotechnology or healthcare industry is highly preferred. Knowledge, Skills, and Abilities Strong analytical thinking and the ability to turn performance data into actionable recommendations. A detail-oriented approach with a focus on accuracy and accountability. A solutions-oriented mindset and the ability to coordinate work across multiple teams. Strong organizational skills and the ability to manage competing priorities while meeting deadlines. Salary and Benefits The listed pay range is $28–$38 USD. Actual compensation may vary based on factors such as skills, years and depth of experience, certifications, and office location. Pay may also differ across locations due to labor cost considerations. Eligible employees and their dependents have access to medical, dental, vision, life, and disability insurance plans. Additional benefits include free testing for employees and their immediate families, fertility care benefits, pregnancy and baby bonding leave, 401(k) benefits, commuter benefits, and an employee referral program. Work Arrangement and Employment Details Location: Remote, United States. Equal Employment Opportunity Natera is an Equal Opportunity Employer committed to maintaining a diverse and inclusive workplace. Qualified applicants are considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, disability, or any other legally protected status. The company also considers qualified applicants with criminal histories in accordance with applicable laws. California-based applicants are encouraged to review the applicable information for California residents. Recruitment Safety Notice Natera contacts candidates only through email addresses using the @natera.com domain. Communications from other email domains claiming to represent Natera or its employees are fraudulent. Natera does not conduct interviews through text messages or request personal information before candidates have spoken with a recruiter and the hiring team. The company takes cybercrime seriously and works with law enforcement to address related offenses.