Founding GTM Lead - Parent Growth and Marketplace Full time | San Antonio area, with local meetings and selected events | Typically 4–8 years of relevant experience, or equivalent demonstrated results About the opportunity SchoolPath helps families discover schools and educational providers and navigate their search through to a decision. We need a hands-on growth leader in San Antonio who can build top-of-funnel traction, an engaged parent community and conversion into complete parent journeys. You will own GTM strategy and results across parent growth, school/vendor growth and community partner relationships. Collaborating across the company, you will set priorities, run experiments and build repeatable growth. What you will own Build top-of-funnel traction through digital channels, content, events, referrals and community partnerships. Lead customer discovery, offer testing and the growth plan for priority parent segments. Build an engaged target-market parent community through useful discussions, practical guidance and connection. Encourage participation, repeat engagement and referrals. Convert qualified traffic and community engagement into registrations, activation and complete parent journeys. Improve landing pages, onboarding and nurture using funnel and cohort evidence. Develop community partner relationships into repeatable distribution channels through joint campaigns and events, with attributable results. Activate schools and providers that match family needs. Lead discovery, commercial conversations and paid pilots; establish reliable inquiry and response routes. Build dependable parent follow-through beyond signup: useful shortlists, timely answers, visits and informed decisions. Maintain a weekly scorecard and spending discipline. Separate activity from results, reconcile attribution, stop weak experiments and turn promising tests into repeatable channels. Bring customer evidence, growth requirements and conversion blockers to product, data and engineering. Collaborate on priorities and launches. What we are looking for Demonstrated consumer-growth ownership: show how you built qualified demand and improved conversion, activation or retention, including the baseline, channels, spend and results you personally drove. Experience building engaged customer communities or community-led channels that produce meaningful customer action. Practical partnership or consultative-selling experience and the ability to translate strategy into effective campaigns, content and lifecycle programs. San Antonio availability, excellent customer communication, comfort with numbers and strong follow-through. Education/community relationships and Spanish capability are valuable advantages. Resourcefulness, sound judgment and collaboration: you can start with an ambiguous problem, verify facts, ship an experiment, learn quickly and work effectively with an offshore team. What success looks like Grow qualified demand and an engaged parent community; improve conversion into complete parent journeys. Success measures include acquisition and activation costs, cohort progress, retention and responsive school/provider participation, with targets agreed against the baseline and resources. PriceSenz is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, or disability.