About The Role The role owns demand generation for a fast-growing B2B SaaS product, turning positioning and market insight into campaigns that reliably fill the pipeline. Reporting to the Director of Marketing, this person drives strategy and hands-on execution across paid, email, SEO, and content channels, working closely with sales, product marketing, and design to hit quarterly pipeline targets.

Key Responsibilities

Own demand-generation strategy and execution across email, paid search (Google Ads, LinkedIn Ads), paid social, and organic channels Build and manage multi-touch campaigns in HubSpot or Marketo, including nurture flows, lead scoring, and segmentation Define campaign KPIs (MQLs, SQLs, pipeline contribution, CAC) and build dashboards in GA4 and Looker to report performance to leadership Manage the editorial calendar and partner with content and SEO specialists to ship high-ranking landing pages, blogs, and case studies on schedule Run A/B tests on messaging, ad creative, and landing pages to continuously improve conversion rates and lower CPL Own a portion of the marketing budget; negotiate with vendors and agencies and forecast spend against pipeline goals Coordinate with sales on campaign timing, lead handoff, and feedback loops to tighten the lead-to-opportunity funnel What We Are Looking For 4-7 years of B2B or B2C tech marketing experience with demonstrable pipeline or revenue impact Hands-on expertise with marketing automation platforms (HubSpot, Marketo, or Pardot) and CRM tools (Salesforce) Strong analytical skills: comfortable with GA4, attribution modeling, and building performance reports from scratch Experience managing paid media budgets of $100K+ per quarter across search and social Excellent copywriting and campaign-planning skills; able to manage several concurrent programs without dropping detail Bachelor's degree in Marketing, Communications, or a related field (or equivalent practical experience) Bonus: experience in product-led growth (PLG) motion, ABM platforms (6sense, Demandbase), or marketing-ops certifications (HubSpot, Marketo)