• Identify and evaluate promotional opportunities with broadcast media and brand partners to drive media value and strengthen the VISIT FLORIDA brand.  Lead the negotiation, execution, and recap of promotional campaigns.
• Oversee the creative process for all promotional assets, ensuring alignment with VISIT FLORIDA brand standards.
• Provide promotional partners with all necessary materials, including prize package details, approved messaging, and creative assets for both VISIT FLORIDA and our industry partners.
• Manage the prize fulfillment process for campaigns, securing prize certificates from industry partners and distributing them to promotional partners.
• Create and maintain accurate promotion records in Salesforce, monitor campaign performance, gather all required proof of performance, and prepare comprehensive post-campaign recaps for participating partners.
• Establish and maintain strong, productive relationships with promotional partners and industry partners.  Travel as necessary to build relationships, develop new opportunities, and deliver professional presentations.

• Bachelor's degree in marketing, communications, advertising, or related field. 
• 3+ years professional experience.
• Strong relationship-building skills.  Ability to create and maintain relationships with media contacts, brand representatives, and other industry partners.
• Ability to articulate benefits to potential and existing promotional partners.  Strong sales mentality with the ability to reach media value goals in market.
• Ability to successfully manage multiple projects. Excellent organizational skills and attention to detail with demonstrated ability to prioritize workload and meet deadlines.
• Effective presentation skills and ability to represent VISIT FLORIDA at various events.
• Position includes travel that requires a valid driver's license.

• Experience developing and executing radio and television promotional opportunities with broadcast media.  

• Thrive in a fast-paced, dynamic work environment
• Live the values that drive our business: Make an Impact, Work Purposefully and Live Passionately, Persist
• Embody VISIT FLORIDA’s team principles: Empathy, Respect, Collaboration, Accountability and Fun

• Work with a knowledgeable, high-achieving, passionate, experienced & fun team
• Comprehensive benefits package, including medical, dental, and vision plans 
• 401(k) plan with generous employer match
• Vacation time, paid company holidays, and volunteer hours
• Professional development opportunities and tuition reimbursement for continued learning

Bachelor's degree in marketing, communications, advertising or related field; 3+ years professional experience; strong relationship-building and presentation skills; valid driver's license; travel required.

Key Responsibilities

• identifying promotional opportunities
• negotiating campaigns
• managing prize fulfillment

Skills & Tools

Salesforce

Job Details

• Category: Marketing
• Seniority: Mid Level
• Commitment: Full Time
• Workplace: Remote — Florida, United States
• Languages: English

Benefits

• 401k matching
• Generous paid time off
• Tuition reimbursement
• Retirement plan

About VISIT FLORIDA

The state's official tourism marketing organization selling Florida's vacation product. — Industry: Government Agencies and Departments