Note: The job is a remote job and is open to candidates in USA. Crimson Education is a college admissions consulting firm that helps students gain admission to leading universities through expert-led, data-driven guidance. The Marketing Coordinator will support the US Chinese and English marketing team by executing events, campaigns, Chinese social media initiatives, lead monitoring, reporting, and outreach activities to build market presence and generate qualified leads.

Responsibilities

• Plan and execute marketing online and in-person events and campaigns to generate high-quality leads to continually feed in a healthy sales pipeline
• Manage and execute Chinese social media campaigns
• Monitor leads and enrollments from marketing across all channels (Events, PR, WeChat, RED, FB, Content, Emails, SEO & more) with weekly/monthly progress reporting, customer behavior, and user experience
• Support in coordination of specific outreach tactics, including expos, seminars, webinars, school talks, and related event support

Skills

• Native or Proficient in Mandarin
• Proficient in English - Spoken/Written
• Excellent communication skills
• Excellent organization skills
• Professionalism, Time and Stress Management, Confidence, Positive attitude (patience, empathy), Willingness to learn and go the extra mile
• Experience in Chinese Marketing platforms and channels
• Experience in the Education or professional services (e.g. marketing agency, financial services, management consulting, hospitality, etc.) sector and using CRM (Salesforce) and multiple systems and platforms
• Experience in the education sector — for example, the high school or higher education space(s) (preferred but not mandatory)
• Background in college consulting or similarly parent-focused roles (preferred but not mandatory)

Benefits

• Flexible working environment where you will be empowered to structure how you work
• Limitless development and exposure
• $1000 individual training budget per year
• Psychologist on staff
• Fireside chats and workshops to help support the high-performing and ambitious team
• Option to work from one of the many offices or remotely

Company Overview