Note: The job is a remote job and is open to candidates in USA. Fladger Associates is recruiting for a Business Analyst role supporting pharmaceutical marketing analytics. The role uses advanced analytics to evaluate marketing impact and promotional effectiveness, inform brand planning and resource allocation, and support decision-making across marketing and sales.

Responsibilities

• The Business Analytics role supports multiple customer groups and/or therapeutic areas & will be an expert in statistical methodologies for measuring marketing impact, will have a broad understanding of the pharmaceutical industry and a deep familiarity with industry data sources
• This role requires using sophisticated analytics for projects including marketing mix modeling, ROI analyses on all relevant marketing programs/customer channels and promotional spends, customer profiling and segmentation, and predictive modeling
• Responsibilities for this role include the conducting and interpretation of advance analytics to support decision making on promotional strategies and effectiveness (ROI and Marketing Mix analysis), supporting brand planning/field force evolution/non-personal digital/virtual activities and serving as inputs to the forecasting process
• Conducts advanced analytics in support of brand planning and promotional resource allocation, resource allocation in customer channels including digital and evolution of commercial model
• Liaises between Marketing and Sales in the development of business tactics and strategies
• Responsible for executing departmental procedures and collaborating within the organization to ensure the marketing strategy is integrated into delivered sales force call plans for both in person and virtual / non-personal digital, telephone plans etc
• Works with internal customers to assure that responsible analytical results are communicated and used effectively
• Builds and shares knowledge of analytical methodologies and high-quality vendors including third party digital agencies with others in the department
• Establishes work habits to support the therapeutic business function's evolving process and execution needs

Skills

• Bachelor's degree and seven (7) years of analytic experience with relevant data sources and analytical methodologies
• Master's degree and five (5) years of experience with relevant data sources and analytical methodologies
• Proficiency in the development, documentation and communication of analytical plans
• Proficiency in advanced analytical techniques including multivariate analytical and promotional responsiveness techniques
• Experience in conducting digital analytics (non-personal marketing tactics such as email, banner, mobile and alerts) or working in another analytical field with a demonstrated passion for digital technology
• Experience in analyzing campaigns and performing in-campaign analytics to improve performance and working with Consumer marketing databases
• Experience in understanding customer needs, incorporating in deliverable, and ensuring recommendations/results and implemented
• Experience in coordinating insights from disparate functions and sources, e.g., marketing research, forecasts, etc., into a comprehensive and insightful analysis and/or recommendation
• Proficiency in R/Python and / or SAS and other data extraction and analytical tools such as SQL, etc
• Experience with Excel and Power Point
• Strong interpersonal abilities
• Ability to manage multiple projects at the same time
• Experience analyzing large, deidentified patient claims data sets
• Experience in Metabolic therapeutic areas such as CardioRenal Metabolic (e.g. Chronic Kidney and Hearth Failure)
• Experience working within a large pharmaceutical manufacturer

Benefits

• This can be a remote assignment but will need to work EST hours

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