Note: The job is a remote job and is open to candidates in USA. Crawford Thomas Recruiting is recruiting for an unnamed client seeking an SEO, AEO & GEO Content Specialist for its Growth Marketing team. The role creates and optimizes B2B content for traditional and AI-powered search, using research, analytics, and AI tools to improve organic visibility and content performance.

Responsibilities

• Execute SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) strategies
• Conduct keyword, audience, competitor, and trend research using SEMrush and Google Search Console
• Create search-optimized articles, landing pages, and educational resources
• Use AI tools to accelerate research, content briefs, and content production while maintaining accuracy and brand voice
• Write and edit original B2B content for healthcare, security, safety, compliance, and crisis-management topics
• Audit, refresh, and optimize existing content to improve performance and protect search rankings
• Improve internal linking, page structure, formatting, and overall content usability
• Format, optimize, and publish content through HubSpot
• Repurpose long-form content into strategic LinkedIn content
• Monitor organic traffic, keyword rankings, engagement, and AI search visibility
• Use GA4 and other analytics platforms to identify opportunities and continuously improve content performance
• Stay current on changes in traditional search, AI search, LLMs, and emerging optimization strategies

Skills

• 2–3+ years of professional SEO and content marketing experience
• Strong understanding of SEO, AEO, GEO, search intent, semantic SEO, entity-based optimization, and topical authority
• Experience adapting content strategies for AI-driven search environments
• Working knowledge of how LLMs retrieve, interpret, and surface information
• Experience using AI tools such as ChatGPT or Claude for research and content development
• Excellent writing and editing skills with the ability to identify and correct generic AI language, inaccuracies, and unnecessary content
• Hands-on experience with HubSpot, SEMrush, Google Search Console, and Google Analytics 4 (GA4)
• Strong analytical, organizational, and communication skills
• Ability to quickly learn new marketing technologies and adapt to changes in search
• Interest in enterprise technology, healthcare, and workplace safety
• B2B SaaS or technology marketing experience
• Corporate or agency content marketing experience
• Experience writing about healthcare, workplace safety, compliance, security, or emergency management

Benefits

• Health insurance reimbursement.
• 401(k) retirement plan after 90 days.
• Hybrid work environment: in-office Tuesday–Thursday and remote Monday and Friday.
• Fully remote may be considered for qualified candidates residing in Alabama and Ohio.
• Collaborative and supportive team environment.
• Opportunity to support technology designed to improve the safety of healthcare professionals.

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