Note: The job is a remote job and is open to candidates in USA. BairesDev is hiring a CRM Email Marketing Specialist to execute targeted, data-driven email programs supporting customer retention and lifecycle engagement. The role uses CRM data and segmentation tools to deliver relevant communications and improve measurable campaign outcomes.

Responsibilities

• Plan and execute segmented email campaigns using CRM data to target customers based on behavior and lifecycle stage
• Maintain and update customer lists, ensuring data hygiene and accurate segmentation across campaigns
• Develop email content and messaging tailored to specific customer segments and journey stages
• Set up and manage triggered email flows for key lifecycle events such as onboarding, renewals, and win-back
• Analyze CRM email performance and provide insights to improve targeting, messaging, and engagement
• Ensure all campaigns comply with data privacy regulations and internal brand guidelines

Skills

• 3+ years of experience in CRM marketing, email marketing, or customer lifecycle marketing
• Experience working with CRM platforms such as Salesforce or HubSpot to execute segmented email campaigns
• Understanding of customer lifecycle stages and how email supports retention and expansion goals
• Strong organizational skills with the ability to manage campaign schedules and multiple audience segments
• Analytical skills with experience interpreting email performance data to refine strategies

Benefits

• 100% remote work.
• Work-from-home hardware setup.
• Flexible hours - make your schedule.
• PTO, parental leave, and other special leaves.
• Healthcare coverage (Vision and Dental).
• Life Insurance.
• 401K Plan.
• You can grow at the speed of your learning curve.
• Diverse and multicultural work environment.
• An innovation-driven environment that provides the support and resources for its professionals to thrive.

Company Overview