Note: The job is a remote job and is open to candidates in USA. Confidential is seeking an Email Marketing Technology & Audience Planning Manager to support the technical planning and setup of lifecycle and marketing programs using Salesforce Marketing Cloud. The role advises on deliverability, audience strategy, data readiness, and cross-functional processes, and supports campaign setup and implementation at scale.

Responsibilities

• Provide technical guidance on Salesforce Marketing Cloud setup, configuration considerations, and operating best practices to support scalable email marketing programs
• Advise on email deliverability fundamentals (e.g., sender reputation, authentication concepts, suppression strategy, list hygiene inputs) and partner with internal stakeholders to align on recommended approaches
• Define and document audience creation and segmentation approaches (e.g., eligibility logic, data inputs, exclusions, holdouts), partnering with analytics/data teams as needed
• Translate business requirements into technical marketing requirements (data, audiences, tracking, measurement) and socialize plans across stakeholders
• Partner cross-functionally (e.g., marketing operations, analytics, engineering/data teams, scaled execution teams) to drive alignment, unblock decisions, and support implementation readiness
• Review program readiness from a technical perspective (data availability, audience logic, measurement approach, governance) and recommend improvements
• Create clear technical documentation, playbooks, and stakeholder updates to enable consistent execution by delivery teams

Skills

• Strong understanding of deliverability drivers and how technical and operational decisions impact inbox placement and performance
• Demonstrated ability to work across multiple teams and influence without direct authority in a complex, matrixed environment
• Experience translating business goals into technical plans and requirements (audiences, data inputs, measurement, governance)
• Strong analytical and problem-solving skills, including comfort partnering with analytics/data teams to define data needs and validation steps
• Excellent written and verbal communication skills, including ability to produce clear documentation and drive stakeholder alignment
• 8+ years of experience in email marketing technology, marketing operations, lifecycle/CRM, or closely related technical marketing roles (experience level may be flexible for exceptional candidates)
• Executive-level working knowledge of Salesforce Marketing Cloud, including audience/segmentation concepts, data model considerations, and operational workflows
• Content strategy/email marketing scales experience
• Time or experience in email marketing strategy
• Coordination and project management experience

Benefits

• Medical, dental, vision
• 401k
• 15 days PTO
• Paid sick leave
• Medical Coverage – HDHP, PPO, and Surest plan options
• Minimum Essential Coverage (MEC)
• Dental Insurance
• Vision Insurance
• Short-Term Disability (STD)
• Long-Term Disability (LTD)
• Life & AD&D Insurance
• Critical Illness Insurance
• Accident Insurance
• Employee Assistance Program (EAP)

Company Overview