Note: The job is a remote job and is open to candidates in USA. WHEN Justice is a crowdsourcing platform that enables the public to fund strategic litigation. The Growth Marketing Lead will build and scale the growth funnel, run measurable marketing experiments, and turn first-time backers into repeat supporters. The role also develops AI-powered marketing workflows and coordinates with attorneys to ensure public communications about cases are accurate.

Responsibilities

• Own the full growth funnel, from first visit through first contribution, repeat support, and referral
• Design and run a steady cadence of experiments across channels, creative, landing pages, and lifecycle messaging, with sound test design and clear decision rules
• Build and maintain event tracking, analytics, and dashboards, and write your own queries to get answers
• Measure true incrementality through holdout, geo, and lift testing rather than relying on platform-reported attribution
• Build a repeatable launch playbook for new cases, including audience targeting, messaging, pacing, and milestone-driven campaigns
• Run paid acquisition across social, search, and emerging channels with disciplined budget management and blended CAC targets
• Own email, SMS, and community programs that convert first-time backers into repeat supporters
• Build AI-powered workflows for creative production, segmentation, personalization, and research, and document them so the team can use them
• Grow organic reach through SEO, AI search visibility, partnerships, creators, and earned-media tie-ins
• Partner with attorneys to make sure every public claim about a case is accurate and appropriately framed
• Report growth metrics, experiment results, and recommendations to leadership and the board

Skills

• Experiments they designed and ran, with the baseline, the change, the result, and what they did next, including at least one that failed
• AI workflows they personally built, what they replaced, and the measurable effect
• How they determined whether a channel was actually driving growth or just getting credit for it
• Measurable improvements in conversion, retention, or repeat purchase or donation that they owned directly
• Campaigns that made a complex or unfamiliar product easy to understand and act on
• 4–7 years of experience in growth, performance, or lifecycle marketing, with hands-on ownership of results
• Strong analytical skills, including SQL, analytics platforms, and experiment design
• Experience running paid acquisition and lifecycle programs at meaningful scale
• Working knowledge of modern measurement, including incrementality testing and blended CAC
• Sharp copywriting and creative instincts, and the judgment to know what not to say
• Ability to work independently on a remote team without dedicated analysts or designers
• Experience in a fast-moving, founder-led organization
• Experience at a consumer subscription, marketplace, crowdfunding, or donation platform is a plus
• Experience in mission-driven, advocacy, or regulated categories is a plus

Benefits

• Health, dental, and vision insurance
• A 401(k)
• Paid time off
• Parental leave
• Professional development support
• Fully remote within the United States, with occasional travel for staff meetings, campaign launches, or conferences

Company Overview