Note: The job is a remote job and is open to candidates in USA. SAFR, from RealNetworks, is hiring a Growth Marketing Manager to build and drive pipeline generation across its retail business. The role develops and executes demand-generation campaigns, webinars, account-based marketing programs, nurture journeys, and SDR enablement, while measuring and optimizing performance.

Responsibilities

• Develop and execute multi-channel demand generation campaigns that create qualified pipeline across multiple retail segments
• Plan and deliver webinars that educate prospects and generate qualified leads
• Plan and execute account-based marketing (ABM) programs targeting strategic accounts
• Identify and prioritize target accounts in partnership with Sales
• Own campaign calendars and execution from planning through measurement
• Partner closely with Marketing to translate messaging into executable campaigns
• Coordinate closely with SDRs and Sales to align campaign activity, outreach, and follow-up, and provide the support needed for effective execution
• Support social, digital, event, and other marketing execution that directly supports awareness, engagement, or demand
• Contribute to broader SAFR Guard marketing priorities as needed, including content, messaging, website, and other go-to-market execution
• Build and optimize marketing automation workflows, lead routing, campaign tagging, and reporting
• Measure campaign effectiveness using MQLs, SQLs, pipeline creation, conversion rates, and influenced revenue
• Leverage campaign performance data and SDR/Sales/Customer feedback to recommend next steps, tests, and optimizations
• Manage marketing budgets to maximize pipeline generation and return on investment

Skills

• 5+ years of B2B demand generation experience
• Experience building integrated campaigns for SaaS products
• AI-native marketer who routinely leverages generative AI tools to accelerate campaign development and improve performance
• Demonstrated success generating measurable pipeline through multi-channel marketing programs
• Demonstrated ability to build demand generation programs in a lean environment, without relying on large paid media budgets or fully built marketing infrastructure
• Experience contributing beyond demand generation to broader marketing execution in a small or lean marketing organization
• Experience with account-based marketing (ABM)
• Strong experience with HubSpot or other marketing automation platform (Marketo, Pardot or similar)
• Experience partnering closely with SDR and sales organizations
• Strong analytical skills with experience measuring campaign ROI and pipeline performance
• Excellent project management and organizational skills
• Ability to manage multiple campaigns simultaneously
• Experience marketing to retailers or physical security technology buyers, preferrable

Benefits

• 10% bonus
• Remote in the US; West Coast preferred.

Company Overview