Note: The job is a remote job and is open to candidates in USA. BairesDev is hiring a Head of Solutions Marketing to build and lead a new Customer Marketing area, reporting to the CMO. The role owns product positioning and messaging, sales collateral, customer marketing and events, and team development, with a focus on supporting sales growth and revenue from existing clients.

Responsibilities

• Own product marketing hands-on, defining positioning and messaging for go-to-market plans for our service lines and new offerings, and maintaining competitive intelligence on competitors
• Lead the Sales Collateral and Copywriting teams, setting the positioning and messaging frameworks briefing and quality standards, and delivering pitch decks, case studies, one-pagers, and proposals that Sales measurably uses
• Lead Customer Marketing and Events, building upsell and cross-sell campaigns, executive events, client references, and advocacy programs with revenue targets agreed with Sales and Client Engagement
• Build the new area by hiring, defining KPIs such as collateral adoption by Sales, influenced pipeline, and revenue from existing accounts, and reporting results to the CMO and executive team
• Partner with Sales leadership to identify win-rate gaps by segment and close them through messaging, collateral, and enablement

Skills

• 8+ years of overall B2B marketing experience, including 4+ years in a leadership role
• 3+ years of hands-on experience as a Product Marketing Manager or Director, owning positioning, messaging, and launches at a B2B company
• Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering
• Experience in customer marketing, including upsell/cross-sell campaigns, client case studies and references, client events and webinars, and ABM to existing accounts
• Proficiency in copy management, including briefing, editing, and quality control of B2B copy, and managing writers
• Background in IT services, nearshore software outsourcing, or IT staffing (e.g., Globant, EPAM, Endava, Toptal, Thoughtworks, Accenture)
• Experience building a marketing function or team from zero inside a company of 1,000+ employees
• Prior experience reporting directly to a CMO or sitting on an executive leadership team

Benefits

• 100% remote work.
• Work-from-home hardware setup.
• Flexible hours, make your schedule.
• PTO, parental leave, and other special leaves.
• Healthcare coverage (Vision and Dental).
• Life Insurance.
• 401K Plan.
• Diverse and multicultural work environment.
• Collaborate and learn from the global Top 1% of talent in each area.
• Supportive environment with mentorship, promotions, skill development, and diverse growth opportunities.

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