Note: The job is a remote job and is open to candidates in USA. JD Power is hiring a Manager, Tagging and Analytics to govern tagging quality and measurement across its retail analytics ecosystem. The role leads tagging standards, data validation, measurement strategy, vendor coordination, and future-state data collection architecture to support reliable analytics and business decisions.

Responsibilities

• Optimizing and maintaining tag placements across tag management container (Adobe, GTM, Tealium, etc.)
• Data layer validation
• Release management
• Monitoring tagging defects, QA, and troubleshooting
• Owning day-to-day relationships with vendors and developers to identify discrepancies and nuance
• Governance frameworks and standards enforcement
• Current-state privacy and consent compliance
• Coordinate audit reports internally and externally to ensure all digital tools are tagged for reliable data capture
• Defining what should be measured
• Building tagging specifications
• KPI alignment across internal teams, vendors, and clients
• Customer journey instrumentation
• Prioritization and roadmap development
• Training and enabling stakeholder teams on tagging standards and best practices
• Communicating data quality status and defect trends to stakeholders/clients
• Evaluating server-side tagging
• Data collection architecture
• Strategic evaluation of build-versus-buy tradeoffs for tag management and data collection
• Evolving privacy and consent architecture
• Scaling measurement capabilities
• Build and mentor a culture of data quality and analytics discipline across the organization; actively champion tagging governance as a core value
• Partner with the Head of Analytics and Product Development team on strategic planning, roadmap development, and alignment of tagging initiatives with broader business and analytics goals
• Facilitate cross-functional meetings and stakeholder discussions to ensure tagging requirements are understood, documented, and prioritized appropriately
• Provide clear direction and decision-making authority on tagging standards, resolving conflicts between business needs and data governance requirements
• Actively participate in organizational goal setting and support departmental objectives through excellence in tagging governance and data quality management

Skills

• 6-10 years of experience in digital analytics, measurement, or data governance roles, with demonstrated expertise in analytics implementation and best practices
• 2+ years of hands-on experience with GA4 (Google Analytics 4) implementation, configuration, and troubleshooting; comprehensive understanding of GA4 tagging architecture, events, parameters, and data models
• 5+ years working in a tag management system (TMS) environment (such as Google Tag Manager); ability to design and implement complex tagging solutions
• Bachelor's degree required
• Proven experience developing or enforcing data governance frameworks, standards, and compliance protocols in complex digital ecosystems
• Strong project management skills with demonstrated ability to manage multiple vendors, oversee implementation timelines, and deliver projects on schedule and within budget
• Excellent communication and presentation skills; ability to translate technical tagging concepts into clear guidance for non-technical stakeholders
• Experience with web analytics QA/testing methodologies, debugging tools, and data validation techniques
• Strong organizational skills with exceptional attention to detail; manage complex documentation and maintain version control
• Self-starter with the ability to drive initiatives independently while collaborating effectively across teams
• Analytical mindset with problem-solving orientation; ability to identify root causes of data issues and implement sustainable solutions
• Candidates must be legally authorized to work in the country where employment is offered
• JD Power does not provide employment sponsorship for this position
• Master's degree
• Retail, e-commerce, or omnichannel experience; understanding of retail analytics use cases, metrics, and KPIs
• Experience with enterprise-level digital transformation or analytics modernization initiatives
• Familiarity with additional analytics platforms (Adobe Analytics, etc.)
• Knowledge of API integrations, data warehousing, or CDP (Customer Data Platform) concepts
• Certification or advanced training in GA4, GTM, or related analytics platforms
• Familiarity with SQL and relational databases
• Experience in an audit or quality assurance role within analytics or digital operations

Benefits

• Eligible employees may participate in medical, dental, vision, disability, life insurance, retirement savings programs, paid time off, wellness programs, and other company-sponsored benefits. Benefits vary by country and employment status.
• As a virtual-first company, we offer flexible work arrangements
• Opportunities for learning and development
• A culture centered on the Values that guide how we work every day

Company Overview