Note: The job is a remote job and is open to candidates in USA. SimpsonScarborough is hiring a Media Strategist to develop integrated, full-funnel paid media strategies for colleges and universities. The role translates audience insight and performance data into channel plans, guides client and internal teams, and drives campaign measurement and optimization.

Responsibilities

• Lead day-to-day client communications related to media strategy and performance, simplifying complex concepts into clear, actionable insights, acting as a strategic partner
• Translate insight into strategy by synthesizing research, performance data, enrollment trends, and market signals into clear, actionable media strategies that define the problem, opportunity, and path forward
• Develop full-funnel, multi-channel media strategies that define the role of each channel, message, and asset across the audience journey
• Lead audience prioritization by Identifying and prioritizing target audiences based on growth potential, institutional fit, and decision drivers—clearly distinguishing where focus (and budget) should go
• Partner with Creative, Strategy and Accounts teams to ensure messaging, briefs, and campaign ideas are rooted in insight and aligned to audience mindset and media approach
• Define success and drive performance by establishing KPIs aligned to campaign goals, interpreting performance data, and guiding strategic optimizations

Skills

• 4-6 years of experience in media strategy, planning, buying, and/or activation, with hands-on experience developing full-funnel media strategies across digital, social, search, programmatic, and emerging channels
• Proven ability to prioritize audiences, align channel mix to strategy, and connect media decisions to business outcomes
• Ability to explain complex media concepts in clear, accessible language for client education
• Experience defining KPIs, interpreting performance, and guiding optimization strategies
• Bachelor's degree and/or an equivalent combination of education and relevant experience

Benefits

• Fully remote team
• Nationwide health, dental, and vision coverage
• 401(k) with employer contribution
• Employer-paid life insurance and short-term disability
• Flexible time off (FTO) with additional time-off options, including sick, volunteer & bereavement leave
• Paid parental leave
• A day off on your birthday
• Two agency-wide closures in the summer and winter
• Monthly lifestyle stipend to supplement your routine wellness costs like streaming subscriptions, gym, or phone/internet costs

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