Note: The job is a remote job and is open to candidates in USA. Covariance is hiring its first Product Marketing Manager to define how enterprise brands understand and buy its AI-powered competitive and audience intelligence platform. The role connects Engineering, Product, and Sales, translating machine-learning capabilities into buyer-facing positioning, sales enablement, go-to-market plans, and category leadership.

Responsibilities

• Positioning & Messaging: define how Covariance shows up to enterprise buyers. Create the messaging architecture that underpins all GTM
• Sales Enablement: build the Covariance Playbook – decks, ROI calculators, competitive battlecards, demo scripts – that help sellers close against legacy solutions
• GTM Strategy by Vertical: develop segment-specific positioning and launch plans for core verticals. Partner with Sales to understand where we win and why
• Product-Market Feedback Loop: be the voice of the buyer internally. Translate customer objections, competitive gaps, and market signals into product roadmap input
• Category Creation: position Covariance as the leader in audience intelligence. Own thought leadership and competitive positioning

Skills

• 4-6 years in B2B product marketing, with at least 2 in adtech, martech, data platforms, or adjacent technical SaaS
• Track record building sales enablement from scratch
• Demonstrated ability to translate complex technical differentiation (ML, data infrastructure, identity resolution) into crisp buyer-facing narratives
• Strong writing; you distill complexity into clarity
• You use AI tools to move faster – this is part of your core workflow
• Experience selling to enterprise marketing, analytics, or data teams
• Understanding of the identity/audience/measurement ecosystem

Benefits

• Competitive equity package
• Free health, vision, dental insurance
• 401k with match
• Unlimited PTO + 13 company holidays
• Daily Grubhub lunch stipend
• Pre-tax commuter benefits
• In-person at our NYC office strongly preferred. Remote candidates who can spend some time in-office (e.g., monthly) will also be considered.

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