Note: The job is a remote job and is open to candidates in USA. TopDog Law is seeking a Senior Analyst to help guide investment, scaling, and market expansion decisions. The role analyzes marketing performance and market opportunities, builds SQL-powered reporting and dashboards, and presents recommendations to marketing and firm leadership.

Responsibilities

• Evaluate marketing ROI at the market level to show where our investment is working hardest and where it is not
• Pinpoint markets that are ready to scale, and build the case for how much and how fast
• Analyze marketing channel data across our media mix including; Meta, YouTube, CTV, Radio, and others
• Follow the conversion funnel across markets and uncover what is driving the differences in performance
• Assess market saturation and bring together multiple data sources to size the opportunity in each market
• Conduct competitive analysis to understand how we stack up and where competitors are leaving room
• Identify and prioritize new markets for expansion
• Write and maintain SQL that powers market-level reporting and analysis
• Build and maintain dashboards that give marketing and leadership a clear view of market performance
• Prepare regular updates covering results, market opportunity, and forward-looking recommendations
• Use AI tools, including Claude, to build workflows and accelerate analysis
• Partner with data engineering and the broader decision science team to improve data quality and trust in the numbers

Skills

• 5+ years of experience in an analytics or data analyst role, with a track record of influencing business decisions
• Advanced SQL proficiency, including complex joins, CTEs, and window functions
• Experience analyzing marketing performance and ROI, ideally across geographies or markets
• Experience building and interpreting conversion funnels and diagnosing what drives performance
• Comfort combining and reconciling multiple internal and external data sources into a single view
• Experience using AI tools such as Claude to accelerate analysis and improve your work
• Strong fundamentals in statistics and analytical problem solving, including knowing when a result is signal versus noise
• Strong communication skills, with the ability to turn complex analysis into a clear story for non-technical stakeholders
• Proven problem-solver who proactively identifies issues, diagnoses root causes, and acts without waiting to be directed
• Experience with market sizing, saturation modeling, or market expansion analysis
• Experience with competitive intelligence or market research data
• Experience working with geographic or location-based data
• Experience in legal, insurance, or other lead-driven, service-based industries
• Familiarity with modern BI and dashboarding tools

Benefits

• Fully remote work.
• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) with company match
• HSA
• Life insurance
• Disability coverage
• Paid time off
• Parental leave

Company Overview