Note: The job is a remote job and is open to candidates in USA. Upstart is an AI lending marketplace that uses technology to expand access to affordable credit. The Senior Manager, Performance Marketing, Paid Social will own the strategy, execution, and growth of paid social and video acquisition for the Personal Loans business, optimizing campaigns for profitable scale. The role will lead creative and audience strategy, experimentation, agency management, media budgeting, and cross-functional funnel improvement.

Responsibilities

• Own and optimize paid social and video acquisition for Personal Loans, managing campaign strategy, setup, bidding, budgets, pacing, and performance across key platforms
• Work closely with our media agency to establish channel strategy, manage execution, evaluate recommendations, and hold the partnership accountable to volume, CAC, and profitability goals
• Be hands-on in the platform, using performance data to make media investments, optimization decisions, and improve campaign efficiency
• Develop and execute a creative strategy in partnership with Creative and agency teams, including testing frameworks, messaging hypotheses, formats, production priorities, and creative performance analysis
• Build and refine audience strategies across prospecting, retargeting, customer lists, lookalikes, and other first- and third-party audience solutions
• Drive geo-list targeting and geographic experimentation with our analytics team to identify incremental growth opportunities, improve channel economics, and bring paid social toward profitability
• Design and analyze structured tests across audiences, creative, bidding, placements, geographies, and funnel experiences, using incrementality and down-funnel performance to guide investment decisions
• Partner with Analytics, Product Marketing, Creative, Lifecycle, and Growth Product teams to improve the full acquisition funnel from impression through funded loan
• Manage and forecast significant media budgets, balancing growth, customer volume, and contribution economics while adapting quickly to changing performance trends

Skills

• 7+ years of experience in performance marketing or digital media buying, with significant hands-on experience managing paid social and video campaigns
• Proven experience owning and scaling paid social acquisition programs against CAC, CPA, ROI, revenue, or profitability goals
• Demonstrated expertise in paid social platforms, including campaign structure, bidding, budgeting, audience management, creative testing, and performance optimization
• Experience partnering with external media agencies, including setting strategy, reviewing performance, challenging recommendations, and managing executional accountability
• Experience developing or executing a paid media creative strategy, including messaging, format, testing, and performance analysis
• Strong analytical skills, with the ability to interpret channel and funnel data, design experiments, and make investment decisions in ambiguous environments
• Experience using geographic targeting, geo experiments, customer lists, or other audience segmentation approaches to improve acquisition efficiency and measure incrementality
• Experience operating in highly regulated or longer consideration cycle vertical (e.g., financial services, fintech, lending, insurance, marketplaces)
• Experience launching and scaling new channels or products from zero to one, with comfort operating in ambiguity and building an acquisition funnel from scratch
• Experience working closely with product and engineering teams to improve landing pages, funnels, and on-site conversion through testing and iteration

Benefits

• Bonus opportunities and annual equity grants that vest quarterly
• A 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada)
• Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)
• Comprehensive health coverage, including medical, dental, vision, and wellness resources for US and supplemental health coverage for Canada
• Health Savings Account contributions from Upstart for eligible plans (US only)
• Income protection benefits, including life insurance and disability coverage
• Paid time off, sick leave, and company holidays, in line with local requirements
• Paid family and parental leave to support caregiving and major life moments (duration varies by country)
• Family-centered benefits to support fertility, parenthood, and caregiving needs
• Employee Assistance Program (EAP) offering mental health support and life-centered resources
• Financial wellness resources, including access to financial planning tools and a financial concierge service (US Only)
• Annual wellness allowance to support physical and emotional well-being and personal development
• Annual productivity allowance to invest in relevant tools and resources
• Connection and community through team events, all-company updates, and employee resource groups (ERGs)
• Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our offices in the Bay Area, Austin, Columbus, and New York City
• Flexible remote work arrangement as a digital-first company

Company Overview

Company H1B Sponsorship