Note: The job is a remote job and is open to candidates in USA. TrackVia is hiring a Senior Marketing Manager to own key digital channels, especially HubSpot, and build programs, automation, and reporting that convert interest into qualified pipeline. The role executes campaigns across email, webinars, social media, paid search, and third-party programs, and reports on their effectiveness.

Responsibilities

• Execute email outreach and webinar programs in partnership with the Director of Demand Generation
• Track and monitor inbound leads to ensure follow-up and conversion
• Work with third party marketing teams to execute lead capture programs
• Build HubSpot nurture programs to advance and qualify leads
• Support the company’s social media presence (primarily LinkedIn today) including managing the monthly calendar, generating content, and engaging with thought leaders
• Support Paid Search programs including monitoring, test and learn, and campaign optimization
• Help with campaign project management ensuring the team hits key milestones and deadlines
• Provide reports, analysis, and recommendations on marketing effectiveness of the website, email, social media, and all digital campaigns

Skills

• 5–7+ years in B2B marketing, including at least 3 years of hands-on HubSpot administration (not just use)
• Deep skill with HubSpot campaigns, email, workflows, lead scoring, lifecycle management, routing and reporting
• Experience setting up the marketing-to-sales handoff and reporting on the full funnel
• Analytical mindset that can turn data into recommendations
• A sense of urgency and the ability to move fast
• Experience with Claude, ChatGPT, Google, LinkedIn and other online tools
• Effective communication skills; both verbal and written
• Self-motivated, team-oriented, responsible, and focused on driving results
• Self-directed and able to work independently
• Conscientious regarding deadlines and a strong sense of urgency
• High attention to detail
• Ability to manage competing priorities in a fast-paced environment

Benefits

• Remote work environment

Company Overview