Note: The job is a remote job and is open to candidates in USA. Pilothouse Digital is a performance marketing agency managing direct-response advertising for direct-to-consumer brands. The Senior Meta Media Buyer will execute, optimize, analyze, and manage large-scale campaigns across Meta platforms, while improving departmental processes, supporting media buyers, and communicating performance and strategy to stakeholders.

Responsibilities

• Achieve/exceed target KPIs (ex. ROAS, CPA) across all managed campaigns
• Effectively build, optimize, and manage campaigns & associated budgets to maximize performance while staying within defined spending limits
• Support the implementation of new tools and processes to improve output and allow buyers to take on more accounts at an efficient rate
• Master Meta media buying platforms and identify innovative strategies to enhance campaign performance while echoing these efficiencies to the department
• Provide accurate and insightful campaign analysis, translating data from campaigns, website, and funnels into actionable next steps for optimization
• Ensure all media buyers are supported and work to build new processes and tools to increase department efficiency
• Ensure clear and effective communication with clients or internal stakeholders regarding campaign performance and strategy
• Ensure all media buying activities adhere to platform & agency policies as well as industry regulations

Skills

• 3+ years of experience using/building tools and AI applications
• Extensive experience using AI tools such as Chat GPT, Midjourney, etc
• Proven track record of success in managing and optimizing large-scale digital advertising campaigns
• Extensive experience with associated advertising platforms (e.g., Meta Ads Manager, Google Ads, Amazon Ads, TikTok, programmatic platforms)
• Advanced proficiency in data analysis and reporting, with the ability to translate data into actionable insights
• Strong understanding of attribution modeling and campaign measurement
• Experience with A/B testing and campaign experimentation
• Expertise in budget management and forecasting
• Experience with advanced reporting and presenting data to stakeholders
• Experience with training and mentoring junior team members
• Uses AI to enhance their effectiveness
• Strategic thinking and problem-solving skills
• Strong communication and collaboration skills
• Ability to work independently and manage multiple projects simultaneously
• A results-driven and data-oriented mindset
• Ability to adapt to rapidly changing digital marketing landscapes
• Ability to see the big picture and to align media buying strategy to larger business goals
• Strong attention to detail
• Excellent organizational and time-management skills
• Ability to learn quickly and adapt to new technologies
• A proactive and problem-solving attitude
• Ability to work in a fast-paced environment
• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field (optional)
• Advanced certifications in relevant advertising platforms (e.g.,Meta Blueprint, advanced analytics certifications) are a plus

Benefits

• Performance incentives included in OTE
• Benefits package through GroupSource after completion of the 3-month probationary period
• Fun virtual events focused on fun and growth
• Casual dress
• Work from home
• Flexible work schedule
• Bike storage inside the office
• Dog-friendly workplace
• Beer on tap with cold, local beer available

Company Overview