Note: The job is a remote job and is open to candidates in USA. Level Data provides K-12 education data solutions through data management and integration services that help schools streamline operations, improve student performance, and maintain accurate data. The Senior Product Marketing Manager will own product positioning, messaging, go-to-market execution, customer insights, sales enablement, demand generation, and AI-enabled marketing workflows across the product portfolio.

Responsibilities

• Positioning & messaging: Develop differentiated messaging and value propositions that resonate with district decision makers, teachers, and curriculum leaders
• Go-to-marketing strategy: Lead go-to-market planning for new products, features, enhancements, and strategic initiatives; Develop launch strategies, target audiences, messaging, enablement plans, campaign recommendations, and success metrics
• Sales enablement: Create high-impact sales collateral, pitch decks, training materials, and objection-handling guides. Deliver product training to Sales and Customer Success teams
• Customer & Market Insight: Serve as the voice of the customer and competitive research. Build an AI-assisted research cadence — synthesizing customer calls, win/loss data, support themes, and competitive sources on a predictable schedule — and translate insights into actionable recommendations for product development and marketing campaigns
• Cross-Functional Collaboration: Partner with Product Managers to influence roadmap prioritization. Support product launch in partnership with the marketing team
• Content & Demand Generation: Translate product strategy into campaigns that generate awareness, engagement, pipeline, and revenue; Develop messaging and content for campaigns, webinars, events, thought leadership, product pages, guides, and other marketing programs
• AI-Enabled Process & Productivity: Own how AI is applied across product marketing. Build, document, and continuously improve repeatable AI-assisted workflows for messaging, content, research, and enablement; set quality and review standards so AI output meets our bar; and measure the productivity gains those workflows deliver

Skills

• 5–8+ years of experience in product marketing, B2B SaaS marketing, or a related role
• Deep familiarity with K-12 education landscape and adoption market
• Experience in fast-growing organizations, including shaping positioning and messaging after acquisitions to create a cohesive portfolio story
• Strong ability to translate complex products and technical capabilities into simple, compelling customer stories
• Exceptional communication skills—both written and verbal
• Experience partnering cross-functionally with Product, Sales, Customer Success, and Marketing teams
• Strong analytical skills with the ability to interpret market and customer data
• Demonstrated fluency with AI tools in a marketing context, not just experimentation, but consistent use in producing real work
• A track record of turning AI use into repeatable process: documented workflows, reusable prompts and templates, and quality standards others on the team can follow
• Bachelor's degree required
• Advanced degree (MBA or MA in Education/Marketing) a plus

Benefits

• Remote work arrangement in Massachusetts, United States

Company Overview