Note: The job is a remote job and is open to candidates in USA. Knowt is hiring a part-time Social Media Lead to be the face and voice of its high school social presence. The role owns TikTok and Instagram content end to end, grows the accounts through testing and data-informed decisions, and plans content around the student calendar.

Responsibilities

• Post one talk-to-camera video every day to TikTok and Instagram. You’re on screen
• Take each video from idea to posted: hook, script, filming, editing, caption
• Make content about what high schoolers are actually dealing with (AP exams, the SAT and ACT, finals, college apps, test stress) and make it feel like it came from a friend, not a company
• Work Knowt into content naturally, so students want to watch it and then use the app
• Keep every post native to the platform and to high school culture: current sounds, formats, humor, and slang that’s actually in use, not cringe
• Keep testing hooks, formats, storytelling angles, and CTAs to find winning formulas you can repeat
• Plan content around the school calendar so you reach students exactly when they need Knowt: AP season, SAT and ACT test dates, finals, application deadlines
• Turn trends, comment sections, and performance data into new content ideas
• Send a weekly recap: what performed, what didn’t, and what you’re changing next
• Track views, watch time, saves, shares, comments, and signups, and make the call on what to scale, fix, or drop
• Stay ahead of the schedule. Film in batches so the account never misses a day

Skills

• Experience running and growing an account, your own or a brand's
• Real comfort on camera
• Fluency in high school culture
• You've lived AP classes, standardized tests, and application season recently enough that it still feels like your world
• An instinct for what goes viral on TikTok and Instagram, and the ability to explain why
• Reliability
• You hit deadlines, respond to feedback quickly, and treat the account like it's yours
• A data-driven approach
• Your creative calls are backed by views and conversion data
• Experience making content for edtech, test prep, or student audiences
• Experience scripting for other creators
• Strong AP, SAT, or ACT results of your own (credibility goes a long way with this audience)

Benefits

• Performance bonuses tied to account growth
• Fully remote
• A real audience from day one: an established account with 476K followers, backed by a platform 8 million students use
• Real ownership: you set the creative direction, and your ideas don’t get lost in layers of approval
• Direct feedback from our Student Marketing Manager
• Work directly with our Student Marketing Manager, with access to our CMO
• Flexible hours
• Room to grow the role if it’s working

Company Overview