Note: The job is a remote job and is open to candidates in USA. FAT Brands Inc. is hiring a Social Media Manager to build the voice and community for assigned restaurant brands. The role leads social strategy and community engagement, plans experiential activations and influencer partnerships, and creates platform-native video and photo content.

Responsibilities

• Bring brand expertise, business priorities, and the guest/community perspective to strategic and creative planning
• Provide approvals and collaborate cross-functionally on creative development
• Own the integrated marketing/social calendar for assigned brand(s)
• Set promotional priorities and ensure cross-functional alignment across teams
• Conceptualize and manage experiential activations and influencer events that build brand buzz
• Identify and cultivate relationships with relevant local and regional influencers
• Coordinate event logistics and vendor/agency partners, ensuring on-brand execution
• Drive daily engagement and guest care across community channels, finding opportunities to surprise and delight fans
• Build local community relationships and identify partnership and collaboration opportunities
• Monitor content and channel performance, sharing business context and partnering on optimization recommendations
• Support franchisee-facing marketing initiatives as needed
• Concept, shoot, and edit original short-form video and photo content for TikTok, Instagram Reels, YouTube Shorts, and other platforms
• Source and capture authentic restaurant stories, guest moments, and behind-the-scenes content on-site, often filmed and edited on mobile
• Stay ahead of platform trends, sounds, and formats, and quickly turn them into on-brand content
• Write captions, hooks, and copy that match each brand’s voice and each platform’s style
• Repurpose influencer, guest, and event content into ongoing social assets
• Be comfortable appearing on camera or narrating content when the moment calls for it (optional, but a plus

Skills

• 3–5+ years in marketing, community management, or brand/experiential events
• Comfortable operating as both a strategic partner and a creative, hands-on planner
• Strong writer/communicator with an eye for authentic, local storytelling
• Highly organized — able to own a calendar and juggle multiple concurrent priorities
• Experience with social/community platforms, influencer relations, and basic performance reporting
• Restaurant, hospitality, or franchise experience strongly preferred
• Be comfortable appearing on camera or narrating content when the moment calls for it

Benefits

• This is a fully remote position, but employee must be available to meet locally for meetings and restaurant visits as well as occasional overnight travel.

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