Note: The job is a remote job and is open to candidates in USA. Blackbaud is hiring a Senior Manager, Marketing - Healthcare to translate healthcare vertical strategy into integrated marketing plans that build demand and convert pipeline to bookings. The role leads go-to-market execution, campaign and product launch activation, budget and performance optimization, and partnership with Sales and cross-functional teams.

Responsibilities

• Execute the annual vertical go-to-market plan within the priorities and investment guardrails
• Turn approved product and corporate messaging into audience-specific campaigns, field narratives, vertical content, and sales enablement
• Coordinate product launch activation for the vertical, using launch strategy, claims, value propositions, and proof supplied by Product Marketing
• Serve as the day-to-day marketing partner for vertical Sales leaders and cross-functional teams
• Connect demand generation, content, field and event marketing, and industry expertise into one integrated buyer journey
• Manage the vertical marketing budget and optimize audience, channel, and program mix for pipeline efficiency and bookings contribution
• Review performance with Sales, identify gaps in quality or conversion, and adjust programs and follow-up actions
• Create repeatable operating rhythms, briefs, dashboards, and playbooks that improve speed and performance
• Guide and develop team members while staying directly involved in campaign reviews, prioritization, messaging adaptation, and content quality
• Bring sector, buyer, seller, and competitor signals back to Product Marketing and other partners
• Apply AI-enabled tools and automation to improve research, personalization, execution, and reporting

Skills

• 7+ years of B2B marketing experience across multiple disciplines
• 2+ years leading team members, programs, or complex cross-functional work
• Experience managing a marketing budget and optimizing programs against business outcomes
• Strong record of partnership with Sales on shared pipeline and bookings goals
• Ability to adapt approved product messaging for a vertical without changing product claims or positioning

Benefits

• Medical, dental, and vision insurance
• Remote-flexible workforce
• Wellness Programs
• 401(k) program with employer match
• Flexible paid time off
• Generous Parental Leave
• Donations for Doers
• Pet insurance, legal and identity protection
• Tuition reimbursement program

Company Overview