Note: The job is a remote job and is open to candidates in USA. TaxAct is seeking a YouTube & Paid Social Media Specialist for its tax-season marketing cycle. The role plans, executes, monitors, and optimizes YouTube and Demand Gen campaigns, while providing paid social support across Meta and TikTok during peak periods.

Responsibilities

• Manage hands-on YouTube and Demand Gen campaign planning and execution, including campaign builds, trafficking, QA, and other activities related to ongoing campaign maintenance and updates
• Monitor and optimize campaign performance across the funnel, including pacing, delivery, creative performance, targeting, budgets, and other campaign-health indicators, proactively identifying issues and opportunities
• Analyze campaign performance and translate data into actionable insights, testing opportunities, and optimization recommendations that support Brand and Performance objectives
• Provide hands-on paid social support across Meta and TikTok during peak periods and partner with media leadership and cross-functional teams to support campaign planning, creative execution, reporting, measurement, and other seasonal needs

Skills

• Significant hands-on experience planning, buying, and managing YouTube and Demand Gen advertising campaigns across different parts of the marketing funnel
• Strong understanding of YouTube and Demand Gen campaign setup and trafficking, QA, targeting, creative management, budget pacing, and optimization
• Working knowledge of paid social platforms, particularly Meta and TikTok, with the ability to provide hands-on campaign support as needed
• Strong analytical skills and data literacy, with the ability to interpret campaign performance and translate findings into actionable recommendations
• Excellent attention to detail and ability to manage multiple priorities in a fast-paced, high-volume environment
• Experience collaborating effectively with media, creative, analytics, and data teams
• Familiarity with media reporting and measurement tools and processes

Benefits

• 100% remote opportunity; candidates must be based in the Central or Eastern Time Zones only.

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