Senior Product Manager, Identity Graph (Remote)Join to apply for the Senior Product Manager, Identity Graph (Remote) role at Jobright.aiSenior Product Manager, Identity Graph (Remote)2 days ago Be among the first 25 applicantsJoin to apply for the Senior Product Manager, Identity Graph (Remote) role at Jobright.aiJobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US.We are NOT a staffing agency.Jobright does not hire directly for these positions.We connect you with verified openings from employers you can trust.Job Summary:Viasat is a company on a mission to deliver connections with the capacity to change the world.They are seeking a highly qualified and strategic Product Manager to lead initiatives in User Identity and Segmentation, focusing on building robust identity solutions that enhance user experience while ensuring privacy compliance.Responsibilities:o Define and champion the product vision, strategy, and roadmap for user identity, data storage, segmentation capabilities, targeting taxonomy, and efficacy measurement capabilities within our product ecosystem.o Conduct in-depth market research, competitive analysis, and gather customer insights to identify new opportunities and inform product decisions.o Translate complex business problems and user needs into detailed product requirements, user stories, and use cases.o Collaborate closely with engineering, data science, and design teams throughout the product lifecycle, from ideation to launch and iteration.o Partner with legal and privacy teams to ensure all identity and segmentation solutions are aligned with global privacy regulations (e.g., GDPR, CCPA) and industry standard methodologies.o Work with sales and marketing to develop go-to-market strategies, product positioning, and sales enablement materials.o Monitor product performance, analyze performance data, and derive actionable insights to drive continuous improvement and optimize user value.o Design and implement a series of A/B tests to validate hypotheses, optimize product features, and drive data-driven decision-making for personalization and segmentation strategies.o Act as a subject matter expert on identity resolution, data onboarding, audience segmentation, and privacy-enhancing technologies within the digital ecosystem.o Communicate product updates, performance, and strategy effectively to various stakeholders, including executive leadership.Qualifications:Required:o Bachelor's degree or equivalent experience in Computer Science, Engineering, Business, Marketing, or an equivalent.o 8years of product management experience, with at least 2-3 years focused specifically on user identity, data platforms, or audience segmentation in the technology or MarTech space.o Deep understanding of identity resolution techniques (e.g., deterministic vs.probabilistic matching, DMPs, CDPs, identity graphs).o Solid grasp of user engagement workflows, personalization methods, measurement, and optimization.(This includes considerations for media content personalization).o Familiarity with data privacy regulations (e.g., GDPR, CCPA) and a strong commitment to building privacy-by-design solutions.o Proven ability to define product strategy, create detailed roadmaps, and implement complex projects from concept to launch.o Strong communication skills, with the ability to explain technical concepts clearly.o Proficient in data analysis to drive product decisions and evaluate outcomes.Preferred:o Experience in Advertising, Digital Media, and/or Aviation industry a plus.o Familiarity with AdTech concepts such as DMP, CDP, data cleanrooms, contextual and audience targeting, and 1st/2nd/3rd/0-party data.Company:Viasat is a global communications company that offers satellite services.Founded in 1986, the company is headquartered in Carlsbad, California, USA, with a team of 5001-10000 employees.The company is currently Public Company.Viasat has a track record of offering H1B sponsorships.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionProduct ManagementIndustriesSoftware DevelopmentReferrals increase your chances of interviewing at Jobright.ai by 2xInferred from the description for this jobMedical insuranceVision insurance401(k)Get notified when a new job is posted.Sign in to set job alerts for Product Manager roles.Carlsbad, CA $120,000.00-$150,000.00 2 weeks agoCarlsbad, CA $145,500.00-$271,000.00 4 days agoBrand Manager - 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