Note: The job is a remote job and is open to candidates in USA. Instructure creates intuitive products that simplify learning and personal development and help people grow and succeed throughout their lives. The Growth Marketing Manager will serve as the growth engine for Foundry’s AI-built products, owning positioning, demand generation, go-to-market execution, content, lifecycle marketing, and the funnel from initial engagement through renewal.

Responsibilities

• Own positioning and messaging. Craft the value proposition, naming, and packaging input for products customers have never heard of, and maintain messaging frameworks by segment across K12, higher education, and business and government
• Run go-to-market and launch. Own go-to-market readiness for pilots, early access, and general availability — timelines, channels, pricing input, and the launch assets that carry the story
• Build the demand engine. Generate pipeline through campaigns, audience building, early-access recruiting, and the top of the funnel that feeds the Founder’s selling
• Drive content. Create the collateral, digital content, and customer-facing assets that build demand and make the differentiation obvious
• Be the market and customer expert. Become the go-to expert on the portfolio’s customers and competitors, and feed that insight back into product and pricing
• Own lifecycle and adoption. Once customers land, drive adoption, expansion, and retention with consistent, value-based messaging
• Measure and adjust. Track funnel and campaign performance against pipeline and revenue, and change course fast when the numbers say so

Skills

• Five or more years in product, portfolio, or growth marketing, ideally in ed tech or a related industry, with new-product launches under your belt
• A demonstrated ability to drive go-to-market strategy and execute strategic product launches end to end
• Demand-generation range — campaigns, funnel, and audience building — not just positioning and decks
• Strong writing, with a portfolio of strategically focused content and collateral
• The ability to influence executive and cross-functional teams, and to present to groups large and small, virtually and in person
• A full-stack marketer's range — you do product marketing, demand generation, content, and lifecycle yourself, and you market to fill pipeline and close revenue, not to win awards

Benefits

• Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
• Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.
• Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.
• Comprehensive wellness programs and mental health support
• Learning and development resources, including professional development tools and tuition reimbursement, to support your growth
• The technology and tools you need to do your best work
• Motivosity employee recognition program
• A culture rooted in inclusivity, support, and meaningful connection

Company Overview