Note: The job is a remote job and is open to candidates in USA. Mercola is hiring a Head of Digital Growth to build and scale a consumer health platform from early traction to millions of paying subscribers. The role owns acquisition, conversion, retention, monetization, and growth metrics, while partnering with product and engineering to improve the platform.

Responsibilities

• Drive high-volume user acquisition across paid and organic channels
• Own performance across social, search, influencer, affiliate, and emerging channels
• Design and optimize onboarding, trial, and subscription conversion flows
• Improve activation, conversion, and early retention through continuous testing
• Increase subscriber retention, engagement, and lifetime value
• Optimize subscription monetization and upsell strategies
• Own and manage core growth metrics including CAC, LTV, retention, and conversion
• Partner with product and engineering to drive growth-driven product improvements

Skills

• Proven success scaling a consumer app from installs to subscriptions to recurring revenue
• Experience driving growth at millions-of-users scale
• Demonstrated ability to reduce CAC while scaling volume
• Background in consumer health, wellness, fitness, or adjacent subscription platforms
• Deep expertise in LTV:CAC, retention cohorts, conversion funnels, and attribution
• Track record with documented performance metrics and outcomes
• Experience with hybrid subscription and product monetization models
• Familiarity with AI-driven personalization and engagement
• Background in hardware + software ecosystems
• Experience scaling from early traction to mass-market adoption

Benefits

• Remote or on-site work arrangement
• High-impact, ownership-driven role with direct influence on company growth
• Opportunity to build and scale from early traction to massive adoption
• Exposure to cutting-edge growth strategies and experimentation
• Medical, Dental, and Vision coverage
• Accident, Hospital Indemnity, and Critical Illness coverage
• Employee Assistance Program (EAP)
• Employer-paid Life and AD&D Insurance
• Optional Supplemental Life and AD&D Insurance
• Short- and Long-Term Disability Insurance
• Flexible Spending Accounts
• Health Spending Accounts
• Dayforce Wallet – get paid as you earn
• Employee Discount
• Retirement Planning (401k with matching contribution)
• Pet Insurance
• Wellness Program Offerings
• Paid Time Off, accrued per pay period based on years of service, starting at 20 days annually
• 9 Paid Holidays per year, including 1 floating holiday

Company Overview