Note: The job is a remote job and is open to candidates in USA. Wimmer Solutions is seeking a Senior Marketing Analytics & Insights Analyst to turn marketing data into actionable insights and support a scalable growth engine. The role leads analytical initiatives, measurement frameworks, reporting, forecasting, attribution, and recommendations that improve marketing performance and business outcomes.

Responsibilities

• Collaborate with marketing stakeholders to business objectives, define measurement strategies, and translate requirements into scalable analytics solutions
• Identify progress or gaps to monthly, quarterly goals and annual goals, proactively identifying risks, opportunities, and key drivers impacting performance
• Design, develop, and continuously enhance reporting frameworks, dashboards, and analytical models to support growth planning, forecasting, funnel optimization, and pipeline management
• Lead cross-channel performance analysis and attribution initiatives to evaluate marketing effectiveness, optimize investment decisions, and improve ROI
• Generate actionable insights and recommendations that improve customer engagement, buying experiences, conversion rates, and channel efficiency
• Translate complex analyses into compelling executive-ready narratives through effective data visualization, reporting, and storytelling
• Establish and maintain KPI definitions, measurement standards, and documentation to ensure consistency and trust in reporting
• Partner with Marketing Intelligence, Strategy, Technology, and Automation teams to improve data quality, segmentation, reporting capabilities, and measurement methodologies
• Influence business decisions through regular engagement with regional and global marketing leaders, including participation in business reviews and planning processes
• Gather stakeholder feedback, identify gaps or opportunities, and recommend solutions that improve operational effectiveness and business outcomes
• Support alignment and enablement across global and regional marketing teams to drive consistency in reporting and analytics practices

Skills

• Bachelor's degree and 8-10 years of experience in marketing analytics, business intelligence, marketing operations, or a related field
• Ability to think in the abstract and understand the intricacies of a complex system and proficiently demonstrate ability to work with multiple and large datasets
• Advanced proficiency in SQL, Excel, Tableau, SAP Analytics Cloud, or similar business intelligence and analytics platforms
• Experience developing predictive, forecasting, optimization, or propensity models to support marketing and business growth objectives
• Strong understanding of marketing performance measurement, demand generation, pipeline management, attribution methodologies, and funnel analytics
• Deep familiarity with CRM and marketing data structures, including leads, contacts, accounts, opportunities, and campaign data
• Experience leveraging AI-enabled analytics capabilities to enhance reporting, insight generation, and decision-making while ensuring responsible and effective use
• Exceptional communication and storytelling skills, with the ability to simplify complex concepts for both technical and non-technical audiences
• Demonstrated success influencing stakeholders and driving alignment across cross-functional teams
• Strong project management and prioritization skills, with the ability to manage multiple initiatives and deliver results in a fast-paced environment
• Naturally curious, proactive, and committed to staying current on emerging analytics technologies, marketing trends, and industry best practices
• Proven ownership mindset with a strong bias toward action, continuous improvement, and measurable business impact
• Must be able to work for a US based company without requiring visa sponsorship
• Executive presentation experience preferred

Benefits

• For regular, full-time employees working a minimum of 30 hours per week: medical, dental, and vision benefits
• For regular, full-time employees working a minimum of 30 hours per week: paid time off and holidays
• For regular, full-time employees working a minimum of 30 hours per week: 401k & company match
• For regular, full-time employees working a minimum of 30 hours per week: Flexible Health Care, Dependent Care, and Commuter Spending Accounts
• For regular, full-time employees working a minimum of 30 hours per week: Employee Assistance Program
• For regular, full-time employees working a minimum of 30 hours per week: Life & Accidental Death and Dismemberment Insurance
• For regular, full-time employees working a minimum of 30 hours per week: Short and Long-Term Disability
• For regular, full-time employees working a minimum of 30 hours per week: Payroll advance program
• For regular, full-time employees working a minimum of 30 hours per week: Charitable donation match
• For regular, full-time employees working a minimum of 30 hours per week: Athletic event sponsorship
• For regular, full-time employees working a minimum of 30 hours per week: Referral reward program

Company Overview