Note: The job is a remote job and is open to candidates in USA. Tinuiti is the largest independent full-funnel marketing agency in the U.S., specializing in digital media management. The Strategist, Paid Media role focuses on executing and managing paid media campaigns while ensuring alignment with client business objectives and delivering measurable results.

Responsibilities

• Execute, support, and/or delegate management of paid media campaigns (paid search, shopping, display, & paid social), including but not limited to account setup, strategy development, organization, and management
• Maintain a holistic understanding of client business objectives, and implement strategies and/or suggest alternative approaches that meet the needs of the client
• Ability to use reporting, analytics, and trend tools on a daily basis and proactively communicate results, trends, and test results to client stakeholders
• Campaign set-up: keyword development, audience development, ad copy creation & testing, creative testing, account set-up, bid and budget management
• Responsible for executing and/or overseeing all basic tactical execution and campaign audits
• Effectively prioritizes efforts to focus on delivering on the most important things tracks and reports on campaign results, data analysis and participate in weekly client calls
• Track and monitor reporting of campaign results daily/weekly/quarterly/yearly basis, including Quarterly Business Reviews & End of Year analysis holistic presentations and overviews
• Ability to effectively communicate to and collaborate with various client personality profiles and roles from marketing manager to C-level points of contact
• Support your pod’s leadership in new business audit, pitches, and RFPs to help win new client logos

Skills

• 5+ years of related paid media work experience
• Experience with managing campaigns within Google, Microsoft, Meta, TikTok, Pinterest, and/or Snapchat Ads Managers
• Hands on experience in managing monthly campaign budgets from $60k+
• Advanced computer skills, particularly Microsoft Excel, PowerPoint, and Google Suite products
• Experience working in Google Analytics
• Client management experience
• May require client travel for quarterly business reviews or new business pitches
• Ecommerce experience a plus
• Google Ads and Facebook Blueprint certification a plus
• Agency experience a plus

Benefits

• 100% remote work for this role!
• Unlimited paid time off
• Flexibility to take the time you need, when you need it
• 20 paid holidays, including multiple long weekends
• Medical, Dental, Vision, Life & Disability
• Flex Spending Accounts
• Match up to 4% of your contributions at 100%
• Fringe
• Forma
• Unlimited Telemedicine and Teletherapy available at no cost
• Thankful giving
• Equity
• Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• On-demand learning
• Mentorship program
• Leadership and management development programs and resources

Company Overview