Note: The job is a remote job and is open to candidates in USA. DonorsChoose is hiring a Vice President, Marketplace Growth to define the strategy and lead the organization responsible for growing and strengthening its Marketplace. The role aligns marketing, product, fundraising, and analytics efforts to attract and engage donors, improve Marketplace performance, and expand access to classroom resources.

Responsibilities

• Define the long-term strategy that grows and strengthens the DonorsChoose Marketplace
• Establish the vision, priorities, and operating strategy for Marketplace Growth
• Identify the highest-value opportunities across Product, Marketing, and Fundraising to improve Marketplace performance and donor outcomes
• Translate teacher and donor behavior, market trends, research, and organizational priorities into actionable growth strategies
• Partner with the Chief Marketing Officer and cross-functional leaders to establish Marketplace investment priorities, annual objectives, and success metrics
• Influence enterprise decision-making by aligning Marketplace strategy across Product, Marketing, Development, Finance, Analytics, and Executive Leadership
• Lead sustainable Marketplace growth through customer insight, experimentation, and data-informed decision making
• Develop strategies that increase donor acquisition, engagement, retention, recurring giving, reactivation, upgrades, and lifetime value
• Champion a culture of experimentation, measurement, and continuous optimization
• Partner with Analytics to establish performance metrics, evaluate results, and identify new growth opportunities
• Balance immediate fundraising opportunities with long-term health of the Marketplace, strengthening outcomes for both donors and teachers
• Define the organization's Marketplace growth strategy and translate it into clear priorities for functional leaders, ensuring teams are aligned around shared goals while empowering them to own execution
• Ensure new product capabilities create measurable Marketplace value
• Serve as Marketing primary strategic partner to Product throughout product planning and roadmap development
• Represent the voice of multiple audiences including teachers, donors, partners, vendors when evaluating new product opportunities for the multi-sided marketplace
• Identify Marketplace opportunities that influence product investment priorities
• Partner with Product to evaluate new capabilities, define success measures, and assess business impact
• Ensure new features and enhancements are successfully positioned, launched, adopted, and measured
• Build a high-performing team capable of delivering sustained Marketplace growth
• Lead the leaders responsible for Digital Growth & Marketing, Product Marketing, and Mid-Level Giving
• Align teams around shared Marketplace objectives and organizational priorities
• Develop high-performing managers through coaching, clear expectations, and thoughtful prioritization
• Foster a collaborative, data-informed culture that encourages experimentation, accountability, and continuous learning
• Build organizational capability that enables the Marketplace Growth function to scale alongside the organization

Skills

• 10+ years of related work experience in growth, lifecycle marketing, product marketing, digital marketing, Marketplace strategy, or revenue growth in a high-growth technology company, digital Marketplace, or mission-driven organization
• Understand how to grow multi-sided marketplaces by balancing customer acquisition, engagement, retention, and lifetime value
• Have significant experience partnering closely with Product organizations to influence roadmaps, launch new capabilities, and improve customer experiences
• Have successfully balanced customer experience, product strategy, and business performance to drive sustainable growth
• Enjoys using data, experimentation, and customer insights to solve complex business challenges
• Have successfully led managers and built high-performing, cross-functional teams
• Are comfortable operating at both strategic and operational levels, moving seamlessly between long-term vision and execution
• Build trust through collaboration, curiosity, and sound judgment while influencing without relying solely on formal authority

Benefits

• Annual performance-based raises
• 25 paid vacation days per year
• 11 paid holidays
• A rich employer-paid individual and family health plan
• A matching 401(k) plan (up to 5% of base salary)
• Annual professional development stipend
• Casual and flexible work environment
• Option to work a flexible hybrid schedule in the NYC office, or to work fully remotely from CA, CO, CT, DC, FL, GA, IL, IN, MA, MD, MI, MN, NC, NJ, NY, OR, PA, TN, TX, VA, WA, or WI
• For candidates who are not in the NYC area, work-related travel expenses for travel to the NYC office are covered by the organization

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