Note: The job is a remote job and is open to candidates in USA. NetApp is hiring a Principal Integrated Marketing Manager to own product marketing strategy for integrated marketing plans across product marketing, corporate marketing, sales enablement, and partner engagement. The role sets platform-level marketing priorities and calendars, guides budget prioritization, and aligns cross-channel campaigns.

Responsibilities

• You'll own the product marketing strategy for integrated marketing plans, working across product marketing, corporate marketing, sales enablement, partner engagement, and other key stakeholders at NetApp
• In close partnership with product marketing managers, you'll own the product prioritization marketing calendar — launches, events, and more — at the platform level. You'll also drive strategic conversations across integrated marketing plans, including how we prioritize budget for marketing content and creative production based on business priorities
• You'll align cross-channel strategy for integrated plans and sequence it against the integrated calendar, so campaigns build on each other instead of competing for the same audience

Skills

• Significant experience in senior marketing leadership roles, with direct ownership of demand generation and/or integrated campaign strategy at scale, in retail, consumer, or B2B environments
• A proven track record of building operating models, governance frameworks, or launch processes from scratch in ambiguous, matrixed organizations
• Experience owning a marketing budget, including forecasting and ROI or pipeline influence reporting
• Demonstrated ability to learn a new industry and buyer landscape quickly, translating marketing operating model expertise across business contexts
• A track record of leading through influence and cross functional relationships, not just direct authority, across Product, Product Marketing, Sales, Creative, and Brand
• Experience operating effectively in a lean team structure, building leverage through process and partnership rather than headcount
• Typically requires a minimum of 15+ years of related experience with a Bachelor's degree in a related field (marketing, engineering, business)
• Additional experience will be considered in place of degree
• Less required experience with advanced degree (Masters, MBA, Ph.D)
• Familiarity with partner ecosystem marketing (hyperscaler, systems integrator, ISV) is a plus, not a requirement, given NetApp's channel mix

Benefits

• Health Insurance, subject to regional variations and governed by local laws, regulations, and company policies.
• Life Insurance, subject to regional variations and governed by local laws, regulations, and company policies.
• Retirement or Pension Plans, subject to regional variations and governed by local laws, regulations, and company policies.
• Paid Time Off (PTO), subject to regional variations and governed by local laws, regulations, and company policies.
• Various Leave options, subject to regional variations and governed by local laws, regulations, and company policies.
• Performance-Based Incentives, subject to regional variations and governed by local laws, regulations, and company policies.
• Employee stock purchase plan, subject to regional variations and governed by local laws, regulations, and company policies.
• Restricted stocks (RSUs), subject to regional variations and governed by local laws, regulations, and company policies.

Company Overview

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